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| Peter Finn |
Peter Finn's Finn Partners tops the Observer's "power list" that was released today.
BerlinRosen, which was ranked No. 1 last year, slips to No. 2, while Alison Brod Marketing & Communications catapults from No. 36 to the third spot.
The Observer cited Finn Partners, which was No. 3 last year, for its "stratospheric growth" in the financial services, health and digital sectors combined with acquisitions in Hong Kong, London, Shanghai, Boston and New York.
It applauded the firm's work for British Airways, Netflix, Turkey, Blue Cross Blue Shield of Michigan, TiVo, GSK and St. Jude's Children's Hospital and Museum of Natural History.
The "unstoppable" BerlinRosen grew in headcount (142 to 182), NYC office space and service offerings during 2019.
Jonathan Rosen's and Valerie Berlin's firm "ruled in politics, real estate, arts and tech," according to the Observer.
It counted BerlinRosen's work for Supermajority, gender equality organization; Virgin Hyperloop; Virginia Tech; Bloomberg Media; Public Theater; and Brooklyn Public Library as the firm's highlights.
Alison Brod was the driving force behind the launch of Popeye's chicken sandwich, which generated more than 10B impressions on social media.
The firm also handled Kraft’s “Kraft Now, Pay Later,” Philadelphia Cream Cheese’s “Bagelgate” and Burger King’s “Whopper Detour," which earned four Cannes Lions.
The firm picked up the Bed Bath & Beyond, Hush Puppies and Volvic water accounts, expanded ties with Walmart and launched a cannabis division.
Rounding out the Observer's Top Ten list are 42 West, Kekst CNC, Global Strategy Group, BCW, Sunshine Sachs, M18 and Rogers & Cowan/PMK.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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