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| Peter Finn |
Peter Finn's Finn Partners tops the Observer's "power list" that was released today.
BerlinRosen, which was ranked No. 1 last year, slips to No. 2, while Alison Brod Marketing & Communications catapults from No. 36 to the third spot.
The Observer cited Finn Partners, which was No. 3 last year, for its "stratospheric growth" in the financial services, health and digital sectors combined with acquisitions in Hong Kong, London, Shanghai, Boston and New York.
It applauded the firm's work for British Airways, Netflix, Turkey, Blue Cross Blue Shield of Michigan, TiVo, GSK and St. Jude's Children's Hospital and Museum of Natural History.
The "unstoppable" BerlinRosen grew in headcount (142 to 182), NYC office space and service offerings during 2019.
Jonathan Rosen's and Valerie Berlin's firm "ruled in politics, real estate, arts and tech," according to the Observer.
It counted BerlinRosen's work for Supermajority, gender equality organization; Virgin Hyperloop; Virginia Tech; Bloomberg Media; Public Theater; and Brooklyn Public Library as the firm's highlights.
Alison Brod was the driving force behind the launch of Popeye's chicken sandwich, which generated more than 10B impressions on social media.
The firm also handled Kraft’s “Kraft Now, Pay Later,” Philadelphia Cream Cheese’s “Bagelgate” and Burger King’s “Whopper Detour," which earned four Cannes Lions.
The firm picked up the Bed Bath & Beyond, Hush Puppies and Volvic water accounts, expanded ties with Walmart and launched a cannabis division.
Rounding out the Observer's Top Ten list are 42 West, Kekst CNC, Global Strategy Group, BCW, Sunshine Sachs, M18 and Rogers & Cowan/PMK.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
