Bastion Elevate is partnering with Almost Naked Swim to help raise visibility and awareness of the brand among consumers as it prepares for a Spring 2020 launch. The agency will also provide PR, social media advertising and creative for the company. Almost Naked Swim co-founder Kylie Williams said that Bastion Elevate has “a clear understanding of what we need for launch—and the creative spark we were looking for to support our growing line.” Bastion Elevate is part of Baston Collective, a global agency with offices in Los Angeles, Newport Beach, New York, Melbourne, Sydney and an integrated offering throughout Asia.
5W Public Relations has been appointed PR agency of record for Airgraft, which designs, develops, and sells vaporization hardware. 5W will work with the company to reshape consumer attitudes about responsible vaping. Founded in 2018, Airgraft aims to create a vaporizing technology that focuses on control and transparency. Its Airgraft Clean Vaporizer enables users to measure draws in real time, see full history and provenance of each oil, have access to lab reports for composition and compliance, lock dosage amounts and more. “We believe 5W has the experience and capabilities to help us connect with consumers across the nation and create greater awareness surrounding clean vaping,” said Airgraft founder and CEO Mladen Barbaric.
The Dalton Agency has been named agency-of-record for Blackline Safety Corp., a company specializing in gas detection and connected safety. The Jacksonville, FL shop will work with Blackline Safety to elevate its brand, expand awareness of its products and services and educate target audiences about the company’s ability to deliver connected employee safety solutions. The agency will also manage a program that includes media relations, digital advertising, creative development and execution, social media content creation and community management, and internal communications. Blackline Safety’s devices and programs are used in more than 100 countries.
Tangible, which specializes in startups, has been retained by the SOV Development Foundation for content marketing and media relations in the UK and EMEA surrounding the Timed Release Monetary Issuance of the Marshall Islands' national digital currency, the Sovereign or SOV. Peter Dittus, board member of the SOV Development Foundation and Chief Economist at SFB Technologies, said Tangible “will play an important role in raising awareness globally of the Sovereign and helping people understand its many benefits.” The SOV Development Foundation is the non-profit organization responsible for the distribution and development of the currency.