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JeffreyGroup has been selected as the Brazil PR agency of record for Walt Disney World Resort. The agency’s work will include strategic communications planning, media relations and familiarization trips, influencer and celebrity engagement, and promotions and broadcast integrations. In addition to wholly-owned offices in New York, Miami, Mexico City, Brasilia, Rio de Janeiro, São Paulo and Buenos Aires, JeffreyGroup’s pan-regional team and network of independent local service partner agencies operate across Latin America and the Caribbean, serving clients that include Amazon, Facebook, HBO and Bayer.
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Affect, which specializes in technology, healthcare and professional services, has been selected to lead the North American public relations efforts for Modern Systems, a provider of application modernization services. Affect will work with the company on media relations, executive thought leadership and social media, as well as helping to highlight client successes and partner relationships. Its campaign will support the rebrand of Modern Systems to Advanced, which recently acquired the company. Advanced is the UK’s third-largest provider of software and services. The combined client base of Advanced and Modern Systems includes organizations such as the New York Times, GE Capital and the US Department of Energy.
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DRS and Associates has been named agency of record across multiple marketing service disciplines by Kalco Lighting and Allegri Crystal by Kalco, which have been leaders in the lighting industry for almost 40 years. The agency’s services for both companies will include brand marketing, messaging and communication, narrative strategy review, public relations, social media marketing, direct digital marketing trade engagement, advertising and content marketing. As well as bringing brand awareness to the Kalco and Allegri Crystal by Kalco names, DRS and Associates is also tasked with promoting and bolstering the company’s partnership with the Hollywood Reporter. The Hollywood Reporter Home collection is part of the flagship entertainment media brand’s new initiative and launch of home decor products.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
