JeffreyGroup has been selected as the Brazil PR agency of record for Walt Disney World Resort. The agency’s work will include strategic communications planning, media relations and familiarization trips, influencer and celebrity engagement, and promotions and broadcast integrations. In addition to wholly-owned offices in New York, Miami, Mexico City, Brasilia, Rio de Janeiro, São Paulo and Buenos Aires, JeffreyGroup’s pan-regional team and network of independent local service partner agencies operate across Latin America and the Caribbean, serving clients that include Amazon, Facebook, HBO and Bayer.
Affect, which specializes in technology, healthcare and professional services, has been selected to lead the North American public relations efforts for Modern Systems, a provider of application modernization services. Affect will work with the company on media relations, executive thought leadership and social media, as well as helping to highlight client successes and partner relationships. Its campaign will support the rebrand of Modern Systems to Advanced, which recently acquired the company. Advanced is the UK’s third-largest provider of software and services. The combined client base of Advanced and Modern Systems includes organizations such as the New York Times, GE Capital and the US Department of Energy.
DRS and Associates has been named agency of record across multiple marketing service disciplines by Kalco Lighting and Allegri Crystal by Kalco, which have been leaders in the lighting industry for almost 40 years. The agency’s services for both companies will include brand marketing, messaging and communication, narrative strategy review, public relations, social media marketing, direct digital marketing trade engagement, advertising and content marketing. As well as bringing brand awareness to the Kalco and Allegri Crystal by Kalco names, DRS and Associates is also tasked with promoting and bolstering the company’s partnership with the Hollywood Reporter. The Hollywood Reporter Home collection is part of the flagship entertainment media brand’s new initiative and launch of home decor products.