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JeffreyGroup has been selected as the Brazil PR agency of record for Walt Disney World Resort. The agency’s work will include strategic communications planning, media relations and familiarization trips, influencer and celebrity engagement, and promotions and broadcast integrations. In addition to wholly-owned offices in New York, Miami, Mexico City, Brasilia, Rio de Janeiro, São Paulo and Buenos Aires, JeffreyGroup’s pan-regional team and network of independent local service partner agencies operate across Latin America and the Caribbean, serving clients that include Amazon, Facebook, HBO and Bayer.
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Affect, which specializes in technology, healthcare and professional services, has been selected to lead the North American public relations efforts for Modern Systems, a provider of application modernization services. Affect will work with the company on media relations, executive thought leadership and social media, as well as helping to highlight client successes and partner relationships. Its campaign will support the rebrand of Modern Systems to Advanced, which recently acquired the company. Advanced is the UK’s third-largest provider of software and services. The combined client base of Advanced and Modern Systems includes organizations such as the New York Times, GE Capital and the US Department of Energy.
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DRS and Associates has been named agency of record across multiple marketing service disciplines by Kalco Lighting and Allegri Crystal by Kalco, which have been leaders in the lighting industry for almost 40 years. The agency’s services for both companies will include brand marketing, messaging and communication, narrative strategy review, public relations, social media marketing, direct digital marketing trade engagement, advertising and content marketing. As well as bringing brand awareness to the Kalco and Allegri Crystal by Kalco names, DRS and Associates is also tasked with promoting and bolstering the company’s partnership with the Hollywood Reporter. The Hollywood Reporter Home collection is part of the flagship entertainment media brand’s new initiative and launch of home decor products.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
