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| Elizabeth Gaerlan |
Elizabeth Gaerlan, who has more than 20 years of PR, corporate communications and event management experience, has joined Travel Leaders Group as VP-PR and communications.
She’s held senior VP slots at Weber Shandwick’s travel & lifestyle practice and travel specialist M. Silver Assocs, which was acquired by Finn Partners.
Gaerlin, who most recently was running her own firm, also worked as communications consultant for American Airlines and director of communications for Toys ‘R’ Us.
Based in New York, Travel Leaders Group is one of the nation’s largest travel agencies. It manages more than 6,000 leisure, business and franchise locations.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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