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| Matthew Caiola |
5W Public Relations has promoted Matthew Caiola and Dara Busch to the position of president. Caiola, who has been with the agency since 2009, was previously executive vice president of the corporate, technology and digital practice. Busch was previously executive vice president of 5W’s consumer practice. Before coming to 5W in 2015, she served as executive vice president, managing director at Rubenstein Public Relations. In their new positions, Caiola and Busch will play a vital role in the agency’s continued expansion and growth plans. “The promotions take place after many years where they demonstrated their dedication to the agency in providing a high level of growth, client management and leadership,” said 5W founder and CEO Ronn Torossian.
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| Carla Liuni |
Jewelry manufacturer Pandora has brought on former Bulgari vice president of global marketing & communication Carla Liuni as chief marketing officer. Liuni will join the company in March, succeeding interim CMO Jesper Damsgaard, who will stay on in a new role. Before coming to Bulgari in 2015, Liuni was general manager for Procter & Gamble’s Prestige division, which included such brands as Dolce & Gabbana, Gucci and Hugo Boss. “Carla has a unique profile which combines mass market brand building with the ability to create the aspirational and desirable worlds of luxury goods,” said Pandora CEO Alexander Lacik.
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| Tracy Brady |
Curaleaf Holdings, a vertically integrated cannabis operator, has named Tracy Brady vice president, corporate communications. Brady comes to Curaleaf from advertising agency Hill Holliday, where she has been senior VP-communications and corporate marketing since 2011. She previously held communications, publicity and branding positions at Arnold WorldWide, Sony Pictures and Turner Broadcasting. In her new position, Brady will lead media relations, as well as external and internal communications for the company. “Tracy's expertise will bolster our efforts to communicate more seamlessly with all of our stakeholders and further promote our core values of quality, transparency and reliability in all that we do," said Curaleaf president Joe Bayern.




Steve Rice, who served as director of political mobilization for Boeing, joins DC-based bipartisan public affairs and strategic communications firm The Herald Group as SVP, overseeing its grasstops and 50-state field operations.
Qorvis has named Victor Shiblie senior advisor to boost its international network and global business opportunities.
Pierre DuBois has taken the VP-public affairs post at AIB Data Centers, developer of the digital infrastructure for AI hosting and high-performance computing workloads.
Allison Worldwide names Victoria Brophy EVP, head of corporate and technology in Europe. Brophy comes to the firm from Golin Ketchum London, where as EVP she built and led the London Corporate Affairs practice...
Signal Group, a DC-based public affairs firm, hires Josie Feron as director. Feron was most recently communications director for the Office of Congresswoman Deborah Ross (D-NC)... Moburst, a mobile-first digital agency driven by a proprietary AI program, appoints Etgar Shpivak as VP of marketing... Howard University hires Jasmine Gurley as senior director of public relations in the Office of University Communications.



