![]() |
| Matthew Caiola |
5W Public Relations has promoted Matthew Caiola and Dara Busch to the position of president. Caiola, who has been with the agency since 2009, was previously executive vice president of the corporate, technology and digital practice. Busch was previously executive vice president of 5W’s consumer practice. Before coming to 5W in 2015, she served as executive vice president, managing director at Rubenstein Public Relations. In their new positions, Caiola and Busch will play a vital role in the agency’s continued expansion and growth plans. “The promotions take place after many years where they demonstrated their dedication to the agency in providing a high level of growth, client management and leadership,” said 5W founder and CEO Ronn Torossian.
![]() |
| Carla Liuni |
Jewelry manufacturer Pandora has brought on former Bulgari vice president of global marketing & communication Carla Liuni as chief marketing officer. Liuni will join the company in March, succeeding interim CMO Jesper Damsgaard, who will stay on in a new role. Before coming to Bulgari in 2015, Liuni was general manager for Procter & Gamble’s Prestige division, which included such brands as Dolce & Gabbana, Gucci and Hugo Boss. “Carla has a unique profile which combines mass market brand building with the ability to create the aspirational and desirable worlds of luxury goods,” said Pandora CEO Alexander Lacik.
![]() |
| Tracy Brady |
Curaleaf Holdings, a vertically integrated cannabis operator, has named Tracy Brady vice president, corporate communications. Brady comes to Curaleaf from advertising agency Hill Holliday, where she has been senior VP-communications and corporate marketing since 2011. She previously held communications, publicity and branding positions at Arnold WorldWide, Sony Pictures and Turner Broadcasting. In her new position, Brady will lead media relations, as well as external and internal communications for the company. “Tracy's expertise will bolster our efforts to communicate more seamlessly with all of our stakeholders and further promote our core values of quality, transparency and reliability in all that we do," said Curaleaf president Joe Bayern.




Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.
Ballard Partners has hired Bernice Glenn Kissinger, who has focused on military and national security issues across the Indo-Pacific region, as partner and head of its new Honolulu office.
PAN appoints Zareen Fidlon as head of AI innovation, expanding her current role as SVP of integrated marketing... Alison Brod Marketing & Communications hires Ariel Moses as an SVP on its lifestyle team... Stratacomm names Kara Frank SVP and has appointed her to the firm’s executive leadership team... Nickerson promotes Alyssa Jewell to associate director, PR & communications, and Olivia Leese to associate director, design & brand.
FGS Global partner Jason Miner has joined TLG strategic communications and stakeholder engagement shop as a managing partner.



