5W Public Relations has promoted Matthew Caiola and Dara Busch to the position of president. Caiola, who has been with the agency since 2009, was previously executive vice president of the corporate, technology and digital practice. Busch was previously executive vice president of 5W’s consumer practice. Before coming to 5W in 2015, she served as executive vice president, managing director at Rubenstein Public Relations. In their new positions, Caiola and Busch will play a vital role in the agency’s continued expansion and growth plans. “The promotions take place after many years where they demonstrated their dedication to the agency in providing a high level of growth, client management and leadership,” said 5W founder and CEO Ronn Torossian.
Jewelry manufacturer Pandora has brought on former Bulgari vice president of global marketing & communication Carla Liuni as chief marketing officer. Liuni will join the company in March, succeeding interim CMO Jesper Damsgaard, who will stay on in a new role. Before coming to Bulgari in 2015, Liuni was general manager for Procter & Gamble’s Prestige division, which included such brands as Dolce & Gabbana, Gucci and Hugo Boss. “Carla has a unique profile which combines mass market brand building with the ability to create the aspirational and desirable worlds of luxury goods,” said Pandora CEO Alexander Lacik.
Curaleaf Holdings, a vertically integrated cannabis operator, has named Tracy Brady vice president, corporate communications. Brady comes to Curaleaf from advertising agency Hill Holliday, where she has been senior VP-communications and corporate marketing since 2011. She previously held communications, publicity and branding positions at Arnold WorldWide, Sony Pictures and Turner Broadcasting. In her new position, Brady will lead media relations, as well as external and internal communications for the company. “Tracy's expertise will bolster our efforts to communicate more seamlessly with all of our stakeholders and further promote our core values of quality, transparency and reliability in all that we do," said Curaleaf president Joe Bayern.