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| Matthew Caiola |
5W Public Relations has promoted Matthew Caiola and Dara Busch to the position of president. Caiola, who has been with the agency since 2009, was previously executive vice president of the corporate, technology and digital practice. Busch was previously executive vice president of 5W’s consumer practice. Before coming to 5W in 2015, she served as executive vice president, managing director at Rubenstein Public Relations. In their new positions, Caiola and Busch will play a vital role in the agency’s continued expansion and growth plans. “The promotions take place after many years where they demonstrated their dedication to the agency in providing a high level of growth, client management and leadership,” said 5W founder and CEO Ronn Torossian.
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| Carla Liuni |
Jewelry manufacturer Pandora has brought on former Bulgari vice president of global marketing & communication Carla Liuni as chief marketing officer. Liuni will join the company in March, succeeding interim CMO Jesper Damsgaard, who will stay on in a new role. Before coming to Bulgari in 2015, Liuni was general manager for Procter & Gamble’s Prestige division, which included such brands as Dolce & Gabbana, Gucci and Hugo Boss. “Carla has a unique profile which combines mass market brand building with the ability to create the aspirational and desirable worlds of luxury goods,” said Pandora CEO Alexander Lacik.
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| Tracy Brady |
Curaleaf Holdings, a vertically integrated cannabis operator, has named Tracy Brady vice president, corporate communications. Brady comes to Curaleaf from advertising agency Hill Holliday, where she has been senior VP-communications and corporate marketing since 2011. She previously held communications, publicity and branding positions at Arnold WorldWide, Sony Pictures and Turner Broadcasting. In her new position, Brady will lead media relations, as well as external and internal communications for the company. “Tracy's expertise will bolster our efforts to communicate more seamlessly with all of our stakeholders and further promote our core values of quality, transparency and reliability in all that we do," said Curaleaf president Joe Bayern.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
