News of Firms: Rock Paper Scissors Plants 10 Trees with Each Placement

Rock Paper Scissors is partnering with Trees For the Future, a nonprofit organization that helps communities around the world plant trees, on an initiative to plant 10 trees for every media placement the firm makes. RPS says that it has made 2,596 media placements this year, which will result in 25,960 trees being planted. The music and tech PR firm says it was inspired to launch the initiative by a study showing that planting 1 trillion trees could solve much of the carbon emissions crisis. “The idea started as a way to offset our company’s emissions, especially our travel,” says RPS chief operating officer Sheryl Woodhouse. “We soon realized that translating our press hits into planting trees is even more meaningful. It helps us feel that our work has lasting impact, knowing that our success contributes to a tangible solution.”


FF Los Angeles and Fridays For Future, the international movement of climate strikers led by Swedish activist Greta Thunberg, are collaborating on a campaign to highlight climate change’s local impacts. The agency is helping Fridays For Future launch a local tourism campaign that reimagines how vintage tourism posters from across the globe would look under today's climate change realities. The organization says it is leveraging the fact that more people seem to care about climate change when the impacts are felt closer to home, and hopes the campaign will encourage people to get involved in fighting climate change. FF is an independent international boutique network with offices in Los Angeles, New York, Shanghai and Paris founded by Fred Raillard and Farid Mokart in 2007.

Stryker-Munley Group, an integrated public relations and marketing communication firm, has opened three new offices, bringing its total number of locations to eight. The Boston office, to be led by Kevin Gould, will focus on sectors including integrated marketing communications strategy, brand reputation, corporate social responsibility, audience targeting and relationship building. The Kansas City location, with Rob Karwath serving as president, will offer specialties including healthcare, education and professional. With Casey Boggs at the helm, the Portland, OR office will provide services in reputation management, crisis preparation, cybersecurity support and nonprofits. “The addition of these new offices and the senior-level professionals who lead them strengthens our national position in key geographic regions; Pacific Northwest, Midwest and East Coast,” says SMG founder and managing partner Mike Jamieson.