Juul Labs has hired Tiger Hill Partners to handle federal lobbying efforts regarding legislation related to e-cigarettes and Congressional investigations.

The San Francisco-based company, which is 35 percent owned by Philip Morris USA corporate parent Altria, says it wants to reset the vapor category by hiking the user minimum age to 21, promoting high product standards, and promoting the effective enforcement against counterfeit and compatible products.

JHM Group founder and Edelman alum James Maloney launched THP in November with political consultant/attorney Milan Dalal.

Dalal, who was of counsel to Brownstein Hyatt Farber Schreck, economic advisor to Sen Mark Warner (D-VA) and legislative director for Rep Gregory Meeks (D-NY) handles the Juul business.

Juul spent $3.2M for federal lobbying during the first nine months of 2019.