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| Glenn Greenspan |
Tiger Woods booted long-time PR point man Glenn Greenspan following last month's Hero World Challenge. The golfer hosted HWC, which was held in the Bahamas.
GolfWeek described Greenspan as "a quiet, unassuming figure in the chaos that often surrounded Woods" during the past decade.
He stood beside Woods during his 2010 televised speech in which he apologized for cheating on his wife and handled the 2017 crisis following the golfer's arrest on a DUI charge in the midst of the PGA Tour.
Greenspan, who had the VP-communications job at TRG, Tiger Woods Ventures, was also communications director at Augusta National Golf Club prior to joining Woods' team in 2008.
In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
