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DeVries Global is working with client Secret Deodorant on a new campaign, “All Strength, No Sweat,” which is dedicated to telling the personal stories of women who are challenging the status quo in their fields. DeVries, which is agency of record for Secret, is partnering with the brand to strategize and activate around talent selection and all public relations efforts for the campaign. The women profiled in the campaign include Grammy-nominated Canadian/Colombian singer and songwriter Jessie Reyez (who wrote and performed a song used in the campaign); Brazilian-American actress Camila Mendes; former WNBA player and Olympic gold medalist Swin Cash; mother, actress and content creator Shenae Grimes-Beech and Miami-based fitness guru Ainsley Rodriguez.
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Max Borges Agency has been selected as agency of record for Hisense USA, the US branch of Chinese consumer electronics company Hisense. The agency will be tasked with leading such functions as a product launch and reviews program, content creation, social management, brand messaging, thought leadership, event planning, celebrity endorsements and influencer relationships. MBA’s team on the Hisense account will be led by vice president of brand experience Trisha Niedler. Hisense USA head of marketing Jim Ninesling said that the agency’s “track record of taking CE brands to a broader mainstream audience” was a major factor behind its selection.
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Red Fan Communications has added Airflow Sleep, Restore Hyper Wellness + Cryotherapy and Fluence Bioengineering to its client roster. For Airflow Sleep, which makes pillows aimed at enhancing sleep quality and correcting bad habits that negatively affect sleep, Red Fan will provide services including launch strategy, national media outreach, spokesperson media training as well coordinating the company’s recently announced partnership with the American Heart Association. The agency will oversee thought leadership, story/narrative development, media relations strategy and franchisee support for Restore, a health and wellness center offering services that include cryotherapy, IV drip therapy, hyperbaric oxygen therapy and infrared saunas. Fluence, which makes energy-efficient LED lighting solutions for commercial crop production and research applications, has enlisted Red Fan to work with it on PR strategy, CEO communications support, trade media relations in horticulture and cannabis, and thought leadership.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
