 |
DeVries Global is working with client Secret Deodorant on a new campaign, “All Strength, No Sweat,” which is dedicated to telling the personal stories of women who are challenging the status quo in their fields. DeVries, which is agency of record for Secret, is partnering with the brand to strategize and activate around talent selection and all public relations efforts for the campaign. The women profiled in the campaign include Grammy-nominated Canadian/Colombian singer and songwriter Jessie Reyez (who wrote and performed a song used in the campaign); Brazilian-American actress Camila Mendes; former WNBA player and Olympic gold medalist Swin Cash; mother, actress and content creator Shenae Grimes-Beech and Miami-based fitness guru Ainsley Rodriguez.
 |
Max Borges Agency has been selected as agency of record for Hisense USA, the US branch of Chinese consumer electronics company Hisense. The agency will be tasked with leading such functions as a product launch and reviews program, content creation, social management, brand messaging, thought leadership, event planning, celebrity endorsements and influencer relationships. MBA’s team on the Hisense account will be led by vice president of brand experience Trisha Niedler. Hisense USA head of marketing Jim Ninesling said that the agency’s “track record of taking CE brands to a broader mainstream audience” was a major factor behind its selection.
 |
Red Fan Communications has added Airflow Sleep, Restore Hyper Wellness + Cryotherapy and Fluence Bioengineering to its client roster. For Airflow Sleep, which makes pillows aimed at enhancing sleep quality and correcting bad habits that negatively affect sleep, Red Fan will provide services including launch strategy, national media outreach, spokesperson media training as well coordinating the company’s recently announced partnership with the American Heart Association. The agency will oversee thought leadership, story/narrative development, media relations strategy and franchisee support for Restore, a health and wellness center offering services that include cryotherapy, IV drip therapy, hyperbaric oxygen therapy and infrared saunas. Fluence, which makes energy-efficient LED lighting solutions for commercial crop production and research applications, has enlisted Red Fan to work with it on PR strategy, CEO communications support, trade media relations in horticulture and cannabis, and thought leadership.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
