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We start the year off with a focus on crisis communications, including profiles of 28 specialists plus advice and strategy from thought leaders. Also, check out the issue's PR Buyer's Guide to find the products and services you need in 2020.
O'Dwyer's magazine is in its 34th year. A different area of PR is examined each month. Issues include practice-area specific feature stories as well as profiles of PR firms with strengths in the focus area of the month.
The agency profiles constitute the ideal starting point for companies beginning their search for PR counsel.
2020 Editorial Calendar:
Jan., Crisis Comms. & PR Buyer's Guide
Mar., Food & Beverage PR
May, PR Firm Rankings
Jul., Travel & International PR
Aug., Financial PR/IR & Prof. Svcs. PR
Oct., Healthcare & Medical PR
Nov., Technology PR
O'Dwyer's magazine is available for free download to our 60,000+ visitors per month. Contact magazine editor Jon Gingerich, [email protected], for info on any of our upcoming issues.
Deepfakes have crossed a critical threshold from an emerging concern to an effective tool, where any public figure is now a target for AI-enabled reputational manipulation. Here’s what PR pros need to know.
If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.
Slow and procedural messaging without emotional resonance, fragmented leadership communication, overwhelming policy‑heavy language and a pervasive gap between words and observable action have repeatedly undermined corporate credibility.
