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Diamond Public Relations has added Couples Resorts to its roster of travel and tourism clients. The Miami-headquartered agency will handle all North America public relations efforts for the resorts, working with print and online outlets, global travel influencers and celebrities to promote their unique offerings. Couples Resorts operates four adult-only, all-inclusive, boutique resorts in Ocho Rios and Negril in Jamaica. Diamond PR also works with such clients as the Stanton South Beach, W Fort Lauderdale, the Palms Hotel and Aruba Marriott Resort.
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Gatesman is working with Carestream Dental, a provider of digital dental products and services set to launch this year, on a B2B2C campaign designed to raise awareness of the benefits associated with digital dentistry. The campaign will also demonstrate the positive difference digital dentistry can make in people’s lives. Gatesman has also been named agency of record for USG’s Sheetrock Brand Gypsum Division, and will collaborate with the building product manufacturing brand’s outbound marketing communications team. The agency will also head planning of the 73rd Annual Global Conference experience for the CFA Institute, a global association of investment professionals.
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Swerve has been named North American agency of record for Alfred International Inc., a Burlington, Ontario-based company which manufactures smart locks. The agency will work with Alfred on all public relations, influencer marketing and events programs in the Canadian and US markets. Alfred says that its products are intended to combine innovative design, security and convenience. Swerve’s roster of consumer tech clients also includes Mattel, Fugifilm and Diono.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
