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Diamond Public Relations has added Couples Resorts to its roster of travel and tourism clients. The Miami-headquartered agency will handle all North America public relations efforts for the resorts, working with print and online outlets, global travel influencers and celebrities to promote their unique offerings. Couples Resorts operates four adult-only, all-inclusive, boutique resorts in Ocho Rios and Negril in Jamaica. Diamond PR also works with such clients as the Stanton South Beach, W Fort Lauderdale, the Palms Hotel and Aruba Marriott Resort.
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Gatesman is working with Carestream Dental, a provider of digital dental products and services set to launch this year, on a B2B2C campaign designed to raise awareness of the benefits associated with digital dentistry. The campaign will also demonstrate the positive difference digital dentistry can make in people’s lives. Gatesman has also been named agency of record for USG’s Sheetrock Brand Gypsum Division, and will collaborate with the building product manufacturing brand’s outbound marketing communications team. The agency will also head planning of the 73rd Annual Global Conference experience for the CFA Institute, a global association of investment professionals.
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Swerve has been named North American agency of record for Alfred International Inc., a Burlington, Ontario-based company which manufactures smart locks. The agency will work with Alfred on all public relations, influencer marketing and events programs in the Canadian and US markets. Alfred says that its products are intended to combine innovative design, security and convenience. Swerve’s roster of consumer tech clients also includes Mattel, Fugifilm and Diono.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
