Diamond Public Relations has added Couples Resorts to its roster of travel and tourism clients. The Miami-headquartered agency will handle all North America public relations efforts for the resorts, working with print and online outlets, global travel influencers and celebrities to promote their unique offerings. Couples Resorts operates four adult-only, all-inclusive, boutique resorts in Ocho Rios and Negril in Jamaica. Diamond PR also works with such clients as the Stanton South Beach, W Fort Lauderdale, the Palms Hotel and Aruba Marriott Resort.
Gatesman is working with Carestream Dental, a provider of digital dental products and services set to launch this year, on a B2B2C campaign designed to raise awareness of the benefits associated with digital dentistry. The campaign will also demonstrate the positive difference digital dentistry can make in people’s lives. Gatesman has also been named agency of record for USG’s Sheetrock Brand Gypsum Division, and will collaborate with the building product manufacturing brand’s outbound marketing communications team. The agency will also head planning of the 73rd Annual Global Conference experience for the CFA Institute, a global association of investment professionals.
Swerve has been named North American agency of record for Alfred International Inc., a Burlington, Ontario-based company which manufactures smart locks. The agency will work with Alfred on all public relations, influencer marketing and events programs in the Canadian and US markets. Alfred says that its products are intended to combine innovative design, security and convenience. Swerve’s roster of consumer tech clients also includes Mattel, Fugifilm and Diono.