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| Charles Hartley |
Carolina Content & Media Relations Corporation, which provides media relations, editing and writing, and content marketing services for professionals in high-tech and sports business-to-business companies, launched Jan. 6. The agency will serve clients in the Davidson and Charlotte, NC areas as well as businesses across the U.S. Charles Hartley, who was previously Accenture communications manager, media and analyst relations, serves as president. The agency opens as Charlotte’s tech market experiences rapid growth, with the Charlotte Regional Business Alliance reporting that the area has brought in more than 13,000 core high-tech jobs and more than 9,000 tech adjacent analytical jobs since 2013.
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| Gail Bergman |
Gail Bergman PR is teaming up with JnE Films to launch a corporate video production service for clients across North America. Bergman says that the new service comes as an increasing number of the agency’s clients are turning to videos “to tell their stories in a quick, concise way.” Under the partnership, JnE will work under the direction of GBPR to create video content that can be integrated into branding, marketing and communications strategies. Toronto-based JnE Films produces work for both corporate and travel clients including Ladakh Travel Co., Sailweek Croatia and Nutribar Canada.
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| Joey Amato |
Entertainment public relations firm Agency33 has launched a classic rock/pop “tour press” division that will cater to musicians who earn most of their revenue through touring. The new division works directly with management and agents to promote each date of an artist’s tour schedule, researching and pitching local media in each. “Music sales are not what they used to be, which leaves touring and merchandise sales as the main revenue streams,” said agency founder Joey Amato. “Agency33 Tour Press will provide services which will ultimately directly affect the artists’ bottom line by filling seats.”
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
