 |
| Charles Hartley |
Carolina Content & Media Relations Corporation, which provides media relations, editing and writing, and content marketing services for professionals in high-tech and sports business-to-business companies, launched Jan. 6. The agency will serve clients in the Davidson and Charlotte, NC areas as well as businesses across the U.S. Charles Hartley, who was previously Accenture communications manager, media and analyst relations, serves as president. The agency opens as Charlotte’s tech market experiences rapid growth, with the Charlotte Regional Business Alliance reporting that the area has brought in more than 13,000 core high-tech jobs and more than 9,000 tech adjacent analytical jobs since 2013.
 |
| Gail Bergman |
Gail Bergman PR is teaming up with JnE Films to launch a corporate video production service for clients across North America. Bergman says that the new service comes as an increasing number of the agency’s clients are turning to videos “to tell their stories in a quick, concise way.” Under the partnership, JnE will work under the direction of GBPR to create video content that can be integrated into branding, marketing and communications strategies. Toronto-based JnE Films produces work for both corporate and travel clients including Ladakh Travel Co., Sailweek Croatia and Nutribar Canada.
 |
| Joey Amato |
Entertainment public relations firm Agency33 has launched a classic rock/pop “tour press” division that will cater to musicians who earn most of their revenue through touring. The new division works directly with management and agents to promote each date of an artist’s tour schedule, researching and pitching local media in each. “Music sales are not what they used to be, which leaves touring and merchandise sales as the main revenue streams,” said agency founder Joey Amato. “Agency33 Tour Press will provide services which will ultimately directly affect the artists’ bottom line by filling seats.”
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
Have a comment? Send it to 
No comments have been submitted for this story yet.