Michael Best Strategies has acquired Milwaukee-based strategic communications firm Bottom Line Marketing & Public Relations. Bottom Line owner Jeffrey Remsik, as well as senior PR counselor Ron Irwin and PR specialist Margaret Fritsch, will be coming on board at Michael Best Strategies and will move into the Michael Best Strategies offices in downtown Milwaukee. Remsik has specialized in serving clients in healthcare, financial services and real estate development. “Jeffrey is comfortable in the both C-suite and the board room,” Robert Marchant, president of Michael Best Strategies, told O'Dwyer's. “He and his team add real depth of expertise, especially in strategic planning, competitive intelligence, market research and marketing communications." The Bottom Line name will phase out over the next few months.
Affect, a New York-based technology, healthcare and professional services PR firm, has teamed up with European tech PR and marketing agency With to form the With Global Alliance, a global network of technology public relations agencies. In addition to Affect and With, the founding members of the alliance are Ideosphere (India), Bold (Southeast Asia) and WEdge (China). With agency founder and CEO, Debbie Zaman becomes the global president of the alliance with an executive committee formed of the founders of Affect and Ideosphere as well as With VP International Joanna Derain, who serves as global company secretary. Members of the alliance are active in the U.S., Canada, UK, France, Germany, Spain, Italy, the Netherlands, India, China, Singapore, Indonesia, Malaysia, the Philippines, Singapore, Thailand, Australia and New Zealand.
LifeSci Public Relations has rebranded as LifeSci Communications. Founded in 2017, the agency is based in New York, was founded in 2017 and also has an office in Boston. LifeSci currently partners with more than 50 biotech, medtech and diagnostics clients, with its core services being in communications strategy, public relations, social and digital media and marketing communications. “Our expanded team includes leaders with deep commercial experience, spanning early-stage market development initiatives to product launch, now supported by full-service social media, digital and creative departments,” said CEO Matt Middleman.