The Dole Food Company, Inc. has named Padilla as its digital and social agency of record.
The account win comes after a competitive national search.
The Westlake Village, CA agricultural giant, which was founded in 1851, is the largest producer of fruit and vegetables in the world.
Padilla will lead Dole’s digital strategy, content creation, creative campaigns, email marketing, eCRM, paid media and community management for the brand’s U.S. and Canadian social platforms, the agency said in a statement.
Minneapolis-headquartered Padilla last year accounted for more than $41 million in net fees, according to O’Dwyer’s rankings of PR firms. The agency in 2018 was acquired by Montreal-based holding company Avenir Global.