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| Martin Sorrell |
S4 Capital chief Martin Sorrell has acquired Mexico City-based Circus Marketing digital content shop to expand his push into Latin America.
Circus, which will be merged into MediaMonks, has 350 staffers in Mexico, Brazil, Argentina, Columbia, Chile, US (Los Angeles) and Spain.
The 15-year-old firm counts Facebook, Google, Uber, Spotify and Netflix among its clients and will kick in a projected $38M in revenues and $20M in profit.
Bruno Lambertini, Circus founder/CEO, said the deal would enable his firm to showcase its “unique point-of-view” and creativity to the world.
“We believe in ‘emotions driven by data’ and by bringing our talents, expertise and networks into the S4Capital family, we’re building a solid framework for the new era of advertising,” he said in a statement.
Sorrell, former WPP chief, likes Circus because it embraces his "data-driven holy trinity model and embodies faster, better, cheaper or speed, quality and value."
The Circus deal is S4’s eleventh acquisition over the past 18 months.
On the Latin American front, S4 in 2019 merged its MightyHive programmatic unit with Brazil-based ProgMedia.
Interpublic CEO Philippe Krakowsky said the firm is off to a “solid start to the year” as its flat $2.2B net revenues are in line with 2024 financial targets.
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Omnicom CEO John Wren reports Q1 revenues jumped 5.4 percent to $3.6M, powered by a solid 7.0 percent rise in its advertising & media segment.
Public Policy Holding Company registered 24.1 percent growth to a record $135M during the past year, which included the results of the March 1 acquisition of Multistate Assocs.
Stagwell CEO Mark Penn reported Q4 net revenues dipped 5.6 percent to $551.1M during a “challenging year for marketing services and digital transformation.”
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