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| Paul George |
Omnicom Public Relations Group is teaming up with LaVoieHealthScience on a strategic alliance intended to bring global clients a broader set of integrated health- and science-experienced teams. The agencies say that the alliance will combine OPRG’s scale with LHS's capabilities in strategic communications, including investor relations and financial communications as well as expertise in development-stage health and science innovation. They will share client referrals and marketing resources as well as new business development opportunities. The alliance is part of a new offering, OPRG Health, that consists of 1,200 health consultants across 14 agencies in more than 100 countries. "With LaVoieHealthScience's added expertise, we will deliver to clients a full suite of integrated communications, investor relations, change management, advocacy, policy and marketing services from Series A through IPO, product commercialization and beyond," said Paul George, global business leader, Health at Omnicom Public Relations Group.
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| Joe Kingsbury |
Edelman has launched a new unit focused on using modern integrated marketing to drive demand and revenue growth for business-to-business clients. Edelman Business Marketing brings together earned media, social, editorial and content marketing capabilities to help B2B companies deliver material business results. Current clients include Mitsubishi Heavy Industries, Shell, HP Enterprise, and Businessolver. Managing director Joe Kingsbury will oversee more than 40 specialists, as well as an execute team consisting of SVP Kate Cooper and EVP Jake Parrillo in Chicago, EVP David Whiting in New York, EVP Ben Laws in Seattle and EVP Maria Puthoff in Atlanta.
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CG Life has acquired The Market Element, a Colorado-based digital marketing agency. Chuck Miller, who founded The Market Element in 2013, will continue to serve as president of the agency, which will operate as The Market Element, a CG Life Company. The Market Element specializes in digital and inbound marketing strategies, including content marketing, SEO, PPC, with an emphasis on marketing automation. “By joining forces formally, The Market Element will bring very specific digital capabilities that will allow us to enhance our ability to meet the real-time marketing and communication needs of the life science and healthcare industries,” said CG Life founding partner Murad Sabzali. The companies did not disclose financial terms of the deal.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
