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| Paul George |
Omnicom Public Relations Group is teaming up with LaVoieHealthScience on a strategic alliance intended to bring global clients a broader set of integrated health- and science-experienced teams. The agencies say that the alliance will combine OPRG’s scale with LHS's capabilities in strategic communications, including investor relations and financial communications as well as expertise in development-stage health and science innovation. They will share client referrals and marketing resources as well as new business development opportunities. The alliance is part of a new offering, OPRG Health, that consists of 1,200 health consultants across 14 agencies in more than 100 countries. "With LaVoieHealthScience's added expertise, we will deliver to clients a full suite of integrated communications, investor relations, change management, advocacy, policy and marketing services from Series A through IPO, product commercialization and beyond," said Paul George, global business leader, Health at Omnicom Public Relations Group.
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| Joe Kingsbury |
Edelman has launched a new unit focused on using modern integrated marketing to drive demand and revenue growth for business-to-business clients. Edelman Business Marketing brings together earned media, social, editorial and content marketing capabilities to help B2B companies deliver material business results. Current clients include Mitsubishi Heavy Industries, Shell, HP Enterprise, and Businessolver. Managing director Joe Kingsbury will oversee more than 40 specialists, as well as an execute team consisting of SVP Kate Cooper and EVP Jake Parrillo in Chicago, EVP David Whiting in New York, EVP Ben Laws in Seattle and EVP Maria Puthoff in Atlanta.
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CG Life has acquired The Market Element, a Colorado-based digital marketing agency. Chuck Miller, who founded The Market Element in 2013, will continue to serve as president of the agency, which will operate as The Market Element, a CG Life Company. The Market Element specializes in digital and inbound marketing strategies, including content marketing, SEO, PPC, with an emphasis on marketing automation. “By joining forces formally, The Market Element will bring very specific digital capabilities that will allow us to enhance our ability to meet the real-time marketing and communication needs of the life science and healthcare industries,” said CG Life founding partner Murad Sabzali. The companies did not disclose financial terms of the deal.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
