Omnicom Public Relations Group is teaming up with LaVoieHealthScience on a strategic alliance intended to bring global clients a broader set of integrated health- and science-experienced teams. The agencies say that the alliance will combine OPRG’s scale with LHS's capabilities in strategic communications, including investor relations and financial communications as well as expertise in development-stage health and science innovation. They will share client referrals and marketing resources as well as new business development opportunities. The alliance is part of a new offering, OPRG Health, that consists of 1,200 health consultants across 14 agencies in more than 100 countries. "With LaVoieHealthScience's added expertise, we will deliver to clients a full suite of integrated communications, investor relations, change management, advocacy, policy and marketing services from Series A through IPO, product commercialization and beyond," said Paul George, global business leader, Health at Omnicom Public Relations Group.
Edelman has launched a new unit focused on using modern integrated marketing to drive demand and revenue growth for business-to-business clients. Edelman Business Marketing brings together earned media, social, editorial and content marketing capabilities to help B2B companies deliver material business results. Current clients include Mitsubishi Heavy Industries, Shell, HP Enterprise, and Businessolver. Managing director Joe Kingsbury will oversee more than 40 specialists, as well as an execute team consisting of SVP Kate Cooper and EVP Jake Parrillo in Chicago, EVP David Whiting in New York, EVP Ben Laws in Seattle and EVP Maria Puthoff in Atlanta.
CG Life has acquired The Market Element, a Colorado-based digital marketing agency. Chuck Miller, who founded The Market Element in 2013, will continue to serve as president of the agency, which will operate as The Market Element, a CG Life Company. The Market Element specializes in digital and inbound marketing strategies, including content marketing, SEO, PPC, with an emphasis on marketing automation. “By joining forces formally, The Market Element will bring very specific digital capabilities that will allow us to enhance our ability to meet the real-time marketing and communication needs of the life science and healthcare industries,” said CG Life founding partner Murad Sabzali. The companies did not disclose financial terms of the deal.