The U.S. Soybean Export Council has issued an RFP for agencies that can implement a marketing strategy to drive awareness and preference for U.S. soy products in the Americas region. (2 reader comments)
PR Firm Sought to Develop Soybean Marketing Strategy
Fri., Jan. 10, 2020
By Jon Gingerich
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Category: RFPs
Jan. 16, 2020, by Joe Honick
"Uncertainty over China-US trade deal hits soy bean prices commitments by Beijing to purchase more farm goods has been met with skepticism." That was the logical reaction from the reliable Financial Times at the hugely PR'ed announcement in Washington. Just as noteworthy was the fact that China's top dog Xi was not present to make the joint announcement and Trump had to make it with an "official" of the Chinese government. That made another thing clear but not noted by media: Trump has to make everything HIS deal, relegating virtually all cabinet level folks as mere functionaries and parts of what I call his "drama" society of "acting" secretaries and/or directors not approved by the Senate, making him the real boss of far too many operations about which he knows little. In the end, his so called deal with China comes only after earlier fooling around has caused substantial rises in food and other prices for consumers he does not want to discuss. Given that this declared "triumph" comes as Articles of Impeachment were ceremoniously transferred from the House to the Senate today.
There will be that much more diversions for him and his tacticians to produce before, during and certainly after his trial.