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| Harrison Wise (left) and Robert Zimmerman |
Wise Public Relations is merging with boutique consultancy Zimmerman Strategic Communications. Zimmerman managing director Robert Zimmerman will serve as global managing director and chief of staff for the combined entity, responsible for overseeing staff, operations, and client relations while working to expand and strengthen Wise PR’s sports, media, entertainment and crisis/reputation management capabilities. Wise and Zimmerman have collaborated on a number of client accounts over the past several years. As part of the merger, Zimmerman brings with him his client base that includes FIA Formula E. Wise founder and president Harrison Wise says that the combined firm’s “greater breadth of expertise and capabilities” will particularly bolster its services to clients in such highly regulated industries as sports, entertainment, cannabis, alcohol/beverage and fintech.
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Philadelphia-based Flackable, which represents financial and professional services firms, has launched its All-Access Client Portal. The portal, available exclusively to Flackable clients, delivers campaign access and transparency through real-time, on-demand campaign metrics and status reporting. Flackable began beta testing the portal last August among its existing clients. Flackable founder and president Brian Hart says he expects the All-Access Client Portal to draw interest from businesses new to working with a public relations agency as well as those in search of better transparency, accountability, results and overall experience from an agency relationship.
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Gavin, a digitally focused agency headquartered in York, PA, has opened an office in Lancaster. The agency currently represents such Lancaster-area clients as Kunzler Meats and Community First Fund. It also has an office in Harrisburg. The opening of the new office follows Gavin’s 2019 acquisition of Holberg Design, an addition that expanded its team to more than 20 people. The agency now provides services that include including brand strategy, public relations, crisis communications, digital marketing and media buying. Its client roster also includes WellSpan Health, Kinsley Properties, HB Global, HACC, Papa John’s Pizza Central Pennsylvania and the PA Fish and Boat Commission.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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