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Publicis Groupe agency Team One has been selected as brand agency of record for Make-A-Wish, the organization that creates life-changing wishes for children with critical illnesses. Team One will support strategy and creative for Make-A-Wish on a pro-bono basis. The account will be serviced out of Team One’s Los Angeles office, led by executive creative director Kirsten Rutherford. Rutherford has worked with the organization since 2017, spearheading marketing efforts that have led to more than $85 million in earned media value for Make-A-Wish. Team One’s appointment coincides with preparations for the 40th anniversary of Make-A-Wish, which will be commemorated with a campaign leading up to and continuing after World Wish Day on April 29—the annual day of recognition for the wish that inspired the creation of Make-A-Wish and its mission.
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Boden has been named PR firm for Dermablend Professional, which is part of L’Oréal’s Active Cosmetics Division. The agency will be responsible for media relations, executive positioning and thought leadership for the brand. Boden is also tasked with helping Dermablend Professional “communicate our powerful brand stories to consumers across both the general market and multicultural segments,” said company general manager Malena Higuera. The company says its products are made for consumers of all skin types, tones and conditions. A female-led agency, Boden also works with such clients as Target, McDonald’s and UnitedHealthcare.
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KemperLesnik is partnering with Circuit of the Northwest, a motorsports racing facility set to open just outside the Seattle-Tacoma area in 2021, on public relations, social media, marketing and branding services. The agency will work alongside Circuit of the Northwest’s ownership and ownership-representative The Joel Cohen Group LLP to generate awareness of the facility and secure technology and brand partnerships. Kemper Lesnik’s sister company KemperSports will also be working on the account. The venue, which will start construction later this year, will be situated on 232 acres overlooking the Olympic Mountain Range in Port of Bremerton, WA.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
