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Publicis Groupe agency Team One has been selected as brand agency of record for Make-A-Wish, the organization that creates life-changing wishes for children with critical illnesses. Team One will support strategy and creative for Make-A-Wish on a pro-bono basis. The account will be serviced out of Team One’s Los Angeles office, led by executive creative director Kirsten Rutherford. Rutherford has worked with the organization since 2017, spearheading marketing efforts that have led to more than $85 million in earned media value for Make-A-Wish. Team One’s appointment coincides with preparations for the 40th anniversary of Make-A-Wish, which will be commemorated with a campaign leading up to and continuing after World Wish Day on April 29—the annual day of recognition for the wish that inspired the creation of Make-A-Wish and its mission.
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Boden has been named PR firm for Dermablend Professional, which is part of L’Oréal’s Active Cosmetics Division. The agency will be responsible for media relations, executive positioning and thought leadership for the brand. Boden is also tasked with helping Dermablend Professional “communicate our powerful brand stories to consumers across both the general market and multicultural segments,” said company general manager Malena Higuera. The company says its products are made for consumers of all skin types, tones and conditions. A female-led agency, Boden also works with such clients as Target, McDonald’s and UnitedHealthcare.
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KemperLesnik is partnering with Circuit of the Northwest, a motorsports racing facility set to open just outside the Seattle-Tacoma area in 2021, on public relations, social media, marketing and branding services. The agency will work alongside Circuit of the Northwest’s ownership and ownership-representative The Joel Cohen Group LLP to generate awareness of the facility and secure technology and brand partnerships. Kemper Lesnik’s sister company KemperSports will also be working on the account. The venue, which will start construction later this year, will be situated on 232 acres overlooking the Olympic Mountain Range in Port of Bremerton, WA.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
