Avra Lorrimer
Avra Lorrimer

Hill+Knowlton Strategies has named Avra Lorrimer to head its New York office. Lorrimer was previously managing director of consumer packaged goods at H+K London and served as the WPP lead for Ford of Europe. Orla Moran will succeed Lorrimer in H+K London’s consumer packaged goods practice. Before coming to H+K, Lorrimer was an associate director at Ogilvy and Edelman. Moran joins H+K from Golin, where she was an associate director on their consumer team. In addition, H+K Canada has named Pierre Tremblay vice president, public and government Affairs in Quebec. Tremblay was most recently deputy chief of staff to François Bonnardel, Quebec’s minister of transport and minister responsible for the Estrie region, overseeing major infrastructure, public transit projects and maritime affairs. 

Jennifer Shirley
Jennifer Shirley

Publicis Health has named Jennifer Shirley president of Saatchi & Saatchi Wellness, effective immediately. Shirley most recently served as president of Havas Life Metro, the healthcare strategy division of Havas Health & You. She has held several other leadership roles within the Publicis network, including director of client services at Saatchi & Saatchi Wellness, and general manager at Publicis LifeBrands Medicus. Shirley replaces JD Cassidy, who previously served as president and managing director of SSW. Cassidy is taking on the role of EVP, client engagement strategy for Publicis Health. Shirley will be based in New York and report to Publicis Health CEO Alexandra von Plato.

Brian Rubin
Brian Rubin

NVE Experience Agency has brought on Brian Rubin as vice president of communications, a newly created role. Rubin comes to NVE from PMK*BNC, where he was VP, brand communications & marketing, He led the firm’s special events division, working with such clients as the Academy of Country Music Awards, American Film Institute and Amazon Prime Video. He began his career at NBC Universal and has also held positions at Fox and Dick Clark Productions. At NVE, Rubin will lead strategic communications and event publicity for the agency’s clients in addition to overseeing corporate communications. NVE has also promoted Sarah Zimmerman to vice president of production and Lauren Kehoe vice president of creative services.

Kaylin Trychon
Kaylin Trychon

Rokk Solutions has named Kaylin Trychon vice president. Trychon comes to ROKK from Raytheon’s communications team, where she developed and led strategic communications campaigns for its cybersecurity and special missions business. Before she joined Raytheon, Trynchon was as a senior account executive at InkHouse Media. The agency has also promoted Keisha Parker to director of operations and Michael Galfetti to senior account executive.