 |
The Pollack PR Marketing Group has been retained by BlueGreen Water Technologies, a global cleantech company dedicated to solving the problem of algal blooms in drinking water, recreational, and agricultural waterbodies. “Our work will help amplify BlueGreen’s simple and economical technology and raise awareness for BlueGreen as it works to eliminate the toxic algae epidemic,” said PPMG president Stefan Pollack. The company says its Lake Guard technology has been successfully deployed in thousands of commercial applications around the world, where it has demonstrated a rapid reduction of toxic species’ levels in the water accompanied by a clear improvement in the water’s overall biological condition.
 |
Diffusion has been named public relations agency of record in the U.S. and UK for Grand Hotel Villa Serbelloni, a historic 5-star hotel on Italy’s Lake Como. Diffusion is responsible for all corporate and consumer media relations for the hotel, which has been family owned since 1918. The agency is also tasked with elevating the property’s brand awareness amongst consumers, travelers and event planners, employing press trips to showcase GHVS and a media seeding program to garner coverage. “We needed a PR partner who would tell this unique story, and we saw that Diffusion’s deep experience and creativity could help us elevate this messaging for the future,” said GHVS owner Jan Bucher.
 |
A marketing and communications team from The Purpose Collaborative, a network composed of 40+ social-purpose driven firms, boutiques and subject matter experts from around the world, is working as agency of record for FIRST, a global robotics community that prepares young people for the future. The Purpose Collaborative team includes Carol Cone ON PURPOSE, RF|Binder and Passion Point Collective, the agency started up last year by former Ketchum executive vp Martin Peterzell. FIRST offers PreK-12 students hands-on robotics programs that leave them with a sense of accomplishment and the understanding that they can do anything with their collective skills, leadership and confidence. “In the Purpose Collaborative, we found a partner with comprehensive expertise that matches our passion and commitment to advance our mission,” said FIRST director of marketing communications Brooke Blew.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
