The Pollack PR Marketing Group has been retained by BlueGreen Water Technologies, a global cleantech company dedicated to solving the problem of algal blooms in drinking water, recreational, and agricultural waterbodies. “Our work will help amplify BlueGreen’s simple and economical technology and raise awareness for BlueGreen as it works to eliminate the toxic algae epidemic,” said PPMG president Stefan Pollack. The company says its Lake Guard technology has been successfully deployed in thousands of commercial applications around the world, where it has demonstrated a rapid reduction of toxic species’ levels in the water accompanied by a clear improvement in the water’s overall biological condition.


Diffusion has been named public relations agency of record in the U.S. and UK for Grand Hotel Villa Serbelloni, a historic 5-star hotel on Italy’s Lake Como. Diffusion is responsible for all corporate and consumer media relations for the hotel, which has been family owned since 1918. The agency is also tasked with elevating the property’s brand awareness amongst consumers, travelers and event planners, employing press trips to showcase GHVS and a media seeding program to garner coverage. “We needed a PR partner who would tell this unique story, and we saw that Diffusion’s deep experience and creativity could help us elevate this messaging for the future,” said GHVS owner Jan Bucher.


A marketing and communications team from The Purpose Collaborative, a network composed of 40+ social-purpose driven firms, boutiques and subject matter experts from around the world, is working as agency of record for FIRST, a global robotics community that prepares young people for the future. The Purpose Collaborative team includes Carol Cone ON PURPOSE, RF|Binder and Passion Point Collective, the agency started up last year by former Ketchum executive vp Martin Peterzell. FIRST offers PreK-12 students hands-on robotics programs that leave them with a sense of accomplishment and the understanding that they can do anything with their collective skills, leadership and confidence. “In the Purpose Collaborative, we found a partner with comprehensive expertise that matches our passion and commitment to advance our mission,” said FIRST director of marketing communications Brooke Blew.