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The Pollack PR Marketing Group has been retained by BlueGreen Water Technologies, a global cleantech company dedicated to solving the problem of algal blooms in drinking water, recreational, and agricultural waterbodies. “Our work will help amplify BlueGreen’s simple and economical technology and raise awareness for BlueGreen as it works to eliminate the toxic algae epidemic,” said PPMG president Stefan Pollack. The company says its Lake Guard technology has been successfully deployed in thousands of commercial applications around the world, where it has demonstrated a rapid reduction of toxic species’ levels in the water accompanied by a clear improvement in the water’s overall biological condition.
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Diffusion has been named public relations agency of record in the U.S. and UK for Grand Hotel Villa Serbelloni, a historic 5-star hotel on Italy’s Lake Como. Diffusion is responsible for all corporate and consumer media relations for the hotel, which has been family owned since 1918. The agency is also tasked with elevating the property’s brand awareness amongst consumers, travelers and event planners, employing press trips to showcase GHVS and a media seeding program to garner coverage. “We needed a PR partner who would tell this unique story, and we saw that Diffusion’s deep experience and creativity could help us elevate this messaging for the future,” said GHVS owner Jan Bucher.
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A marketing and communications team from The Purpose Collaborative, a network composed of 40+ social-purpose driven firms, boutiques and subject matter experts from around the world, is working as agency of record for FIRST, a global robotics community that prepares young people for the future. The Purpose Collaborative team includes Carol Cone ON PURPOSE, RF|Binder and Passion Point Collective, the agency started up last year by former Ketchum executive vp Martin Peterzell. FIRST offers PreK-12 students hands-on robotics programs that leave them with a sense of accomplishment and the understanding that they can do anything with their collective skills, leadership and confidence. “In the Purpose Collaborative, we found a partner with comprehensive expertise that matches our passion and commitment to advance our mission,” said FIRST director of marketing communications Brooke Blew.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
