 |
The Pollack PR Marketing Group has been retained by BlueGreen Water Technologies, a global cleantech company dedicated to solving the problem of algal blooms in drinking water, recreational, and agricultural waterbodies. “Our work will help amplify BlueGreen’s simple and economical technology and raise awareness for BlueGreen as it works to eliminate the toxic algae epidemic,” said PPMG president Stefan Pollack. The company says its Lake Guard technology has been successfully deployed in thousands of commercial applications around the world, where it has demonstrated a rapid reduction of toxic species’ levels in the water accompanied by a clear improvement in the water’s overall biological condition.
 |
Diffusion has been named public relations agency of record in the U.S. and UK for Grand Hotel Villa Serbelloni, a historic 5-star hotel on Italy’s Lake Como. Diffusion is responsible for all corporate and consumer media relations for the hotel, which has been family owned since 1918. The agency is also tasked with elevating the property’s brand awareness amongst consumers, travelers and event planners, employing press trips to showcase GHVS and a media seeding program to garner coverage. “We needed a PR partner who would tell this unique story, and we saw that Diffusion’s deep experience and creativity could help us elevate this messaging for the future,” said GHVS owner Jan Bucher.
 |
A marketing and communications team from The Purpose Collaborative, a network composed of 40+ social-purpose driven firms, boutiques and subject matter experts from around the world, is working as agency of record for FIRST, a global robotics community that prepares young people for the future. The Purpose Collaborative team includes Carol Cone ON PURPOSE, RF|Binder and Passion Point Collective, the agency started up last year by former Ketchum executive vp Martin Peterzell. FIRST offers PreK-12 students hands-on robotics programs that leave them with a sense of accomplishment and the understanding that they can do anything with their collective skills, leadership and confidence. “In the Purpose Collaborative, we found a partner with comprehensive expertise that matches our passion and commitment to advance our mission,” said FIRST director of marketing communications Brooke Blew.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
