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Carolyn Izzo Integrated Communications is partnering with Palladium Hotel Group, the seventh-largest hotel chain in Spain. CIIC will lead PR efforts for Grand Palladium Hotels & Resorts and TRS Hotels brands located in Mexico and the Caribbean. The chain has 50 hotels and more than 14,000 rooms in six countries: Spain, Mexico, Dominican Republic, Jamaica, Italy and Brazil. Its 10 brands include TRS Hotels, Grand Palladium Hotels & Resorts, Palladium Hotels, Palladium Boutique Hotels, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels, Bless Collection Hotels, Ayre Hoteles and Only YOU Hotels, as well as licensed brand Hard Rock Hotels in Ibiza and Tenerif.
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Imagine PR has been appointed PR representative for Tswalu Kalahari in South Africa and Fregate Island Private in the Seychelles. Imagine will develop comprehensive public relations strategies for both clients, employing traditional media, influencer marketing and brand partnerships. In August 2019, Tswalu Kalahari reopened its main camp, The Motse, following an extensive five-month renovation project which saw the redesign of the suites, or legaes, and the communal living areas. A world-class conservation initiative, Tswalu integrates research into every part of the experience. Fregate Island Private has 16 villas, which are being completely redone in 2021. Fregate Island Private is also a conservation sanctuary fully dedicated to sustainability.
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Beach House PR has added Velour Beauty to its agency roster. Beach House will handle Velour Beauty’s public relations and influencer marketing efforts for the company. The brand produces a line of “faux lashes for real life” that it says use natural, lightweight, long-lasting and ethically-sourced material and can be worn an average of more than 20 times—as opposed to single-use, disposable lashes.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
