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Affect has added Unbound Tech, a provider of multi-party computation based cryptography platforms, to its roster. As the agency of record, Affect is responsible for implementing and executing targeted communications campaigns to increase brand awareness of Unbound Tech and its offerings in North America. Founded in 2014 and headquartered in Israel, Unbound Tech helps companies protect corporate secrets such as cryptographic keys, credentials and other private data by ensuring they never exist anywhere in complete form. Unbound Tech senior director of marketing Ami Sterling said that Affect is helping the company “capitalize on relevant opportunities that have already begun elevating our profile in the press.”
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Fayetteville, Ark. and New York City-based Mitchell has been retained by Designer Brands Inc., a designer, producer and retailer of footwear and accessories. Mitchell will support DBI’s corporate communications strategy and public relations. DBI’s retail operations encompass nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company and Shoe Warehouse banners. The company also services footwear departments in the U.S. through its Affiliated Business Group. DBI Vice President, Head of Strategy & Communication Maurice Markey said that Mitchell was chosen for its “unmatched retail industry experience, strong PR expertise and smart corporate communications counsel.”
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Slingshot has been named agency of record for Aspire Allergy & Sinus, formerly Texan Allergy & Sinus Center. The agency’s initial responsibilities will include media strategy, planning and buying for digital, streaming and broadcast. Based in Austin, Aspire Allergy & Sinus specializes in cutting-edge testing and treatment for allergy and sinus issues. It operates nearly 50 clinics in 14 markets across Texas, Colorado and Florida. “Slingshot’s sophisticated approach to media buying, targeting, and conversion strategies, coupled with their ability to help track media buys through to appointment scheduling and website inquiries, were key to how we need to continue to grow,” said Aspire chief marketing officer Goldyn Daupin.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
