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Affect has added Unbound Tech, a provider of multi-party computation based cryptography platforms, to its roster. As the agency of record, Affect is responsible for implementing and executing targeted communications campaigns to increase brand awareness of Unbound Tech and its offerings in North America. Founded in 2014 and headquartered in Israel, Unbound Tech helps companies protect corporate secrets such as cryptographic keys, credentials and other private data by ensuring they never exist anywhere in complete form. Unbound Tech senior director of marketing Ami Sterling said that Affect is helping the company “capitalize on relevant opportunities that have already begun elevating our profile in the press.”
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Fayetteville, Ark. and New York City-based Mitchell has been retained by Designer Brands Inc., a designer, producer and retailer of footwear and accessories. Mitchell will support DBI’s corporate communications strategy and public relations. DBI’s retail operations encompass nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company and Shoe Warehouse banners. The company also services footwear departments in the U.S. through its Affiliated Business Group. DBI Vice President, Head of Strategy & Communication Maurice Markey said that Mitchell was chosen for its “unmatched retail industry experience, strong PR expertise and smart corporate communications counsel.”
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Slingshot has been named agency of record for Aspire Allergy & Sinus, formerly Texan Allergy & Sinus Center. The agency’s initial responsibilities will include media strategy, planning and buying for digital, streaming and broadcast. Based in Austin, Aspire Allergy & Sinus specializes in cutting-edge testing and treatment for allergy and sinus issues. It operates nearly 50 clinics in 14 markets across Texas, Colorado and Florida. “Slingshot’s sophisticated approach to media buying, targeting, and conversion strategies, coupled with their ability to help track media buys through to appointment scheduling and website inquiries, were key to how we need to continue to grow,” said Aspire chief marketing officer Goldyn Daupin.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
