Affect has added Unbound Tech, a provider of multi-party computation based cryptography platforms, to its roster. As the agency of record, Affect is responsible for implementing and executing targeted communications campaigns to increase brand awareness of Unbound Tech and its offerings in North America. Founded in 2014 and headquartered in Israel, Unbound Tech helps companies protect corporate secrets such as cryptographic keys, credentials and other private data by ensuring they never exist anywhere in complete form. Unbound Tech senior director of marketing Ami Sterling said that Affect is helping the company “capitalize on relevant opportunities that have already begun elevating our profile in the press.”
Fayetteville, Ark. and New York City-based Mitchell has been retained by Designer Brands Inc., a designer, producer and retailer of footwear and accessories. Mitchell will support DBI’s corporate communications strategy and public relations. DBI’s retail operations encompass nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company and Shoe Warehouse banners. The company also services footwear departments in the U.S. through its Affiliated Business Group. DBI Vice President, Head of Strategy & Communication Maurice Markey said that Mitchell was chosen for its “unmatched retail industry experience, strong PR expertise and smart corporate communications counsel.”
Slingshot has been named agency of record for Aspire Allergy & Sinus, formerly Texan Allergy & Sinus Center. The agency’s initial responsibilities will include media strategy, planning and buying for digital, streaming and broadcast. Based in Austin, Aspire Allergy & Sinus specializes in cutting-edge testing and treatment for allergy and sinus issues. It operates nearly 50 clinics in 14 markets across Texas, Colorado and Florida. “Slingshot’s sophisticated approach to media buying, targeting, and conversion strategies, coupled with their ability to help track media buys through to appointment scheduling and website inquiries, were key to how we need to continue to grow,” said Aspire chief marketing officer Goldyn Daupin.