Rocket Science Marketing & PR, has been named PR and blogger/influencer agency of record for the fresh products division of Dole Food Company and PR agency of record for Saleen Automotive. Rocket Science will provide Dole with PR and blogger/influencer strategy, planning and execution, and help to leverage the company’s multiyear nutritional alliance with The Walt Disney Company. The Orange County, CA firm will lead Saleen’s ongoing communications efforts as the company expands globally, including a return to professional motorsports and the 2020 launch of the Saleen 1 – an original turbocharged mid-engined sports car designed and built by Saleen in California. Rocket Science has also added Bob Ochsner and Collin Whitley as senior partners.
Modern Currency Public Relations has added The Ambrose Hotel in Santa Monica, CA to its roster of culinary, luxury travel and lifestyle clients. MCPR’s services to the Ambrose include promoting awareness of the hotel through press releases and media alerts, pitching story ideas and placement to media outlets, coordinating media stays at the property and organizing events, as well as developing partnerships and alliances. The Ambrose, which joined the HHM Hospitality family in 2017, has a longstanding sustainability program and operates according to eco-friendly guidelines. Its amenities include a library room, state-of-the-art gym and Tesla car service.
Beach House PR has added all-natural deodorant brand Humble to their agency roster. Beach House will handle the brand’s public relations and influencer marketing efforts. Taos, NM-based Humble says that its deodorant has the fewest ingredients of any on the market, and is free of aluminum and parabens. Founded by former Google senior director of new business development Jeff Shardell, Humble sells its products online, at natural retailers and in specialty beauty stores.