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| Tom Jones |
Finn Partners today unveiled the Finn wellness collaborative to join leaders in its consumer, health and travel & lifestyle practices across regions to increase the independent firm's share of the $4.5T wellness category.
CEO Peter Finn notes that wellness is no longer a promotional fad as consumers drive healthy choice demand that includes emotional well-being, food, sport, technology and travel.
He said the collaborative is "a focal point for helping leading brands facilitate a better, healthier world."
Finn's teams have generated more than $60M in wellness fees.
“A key focus of the wellness collaborative is guiding brands in identifying the experiences that matter most to consumers throughout their wellness journeys, from achieving optimal health and aging gracefully, to bolstering their vitality and vigor for a productive life,” Tom Jones, senior partner, global health practice, told O'Dwyers.
The collaborative comes as Finn, exclusive sponsor of the Global Wellness Summit's Trends Report, readies the Jan. 28 release of "The Future of Wellness 2020" study.
The report has input from 550 medical & wellness professionals, academics and economists and will identify trends charting the future of the $4.5T market.
Finn is also planning the 2020 Global Wellness Summit slated for November in Tel Aviv.
Jim Weiss, founder & chairman of Real Chemistry, has joined the board of ICR Inc. as it steps up its healthcare capital markets offering.
Ruder Finn has hired Kelly Yoder, who spent a dozen years at Weber Shandwick rising to North America health lead, as managing director, global head of health & life sciences.
ICR has named John Capodanno head of US healthcare corporate communications and Matthew Willey managing director in its medical technology and diagnostics practice. 
April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color.
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.
