SHIFT Communications has named Annie Perkins managing director – East, leading client teams and operations in Boston and New York. Perkins was previously senior vice president — consumer and healthcare at the firm. Before coming to Shift in 2011, she worked at PAN Communications and Hearthstone Realty Corporation. In her new post, her focus will be on deepening client relationships by cultivating cross-network collaborations and creative integrations. SHIFT has also promoted human resources manager Kara Armit to chief of staff and named Sarah Babbitt transitions to vice president, marketing.
Heart+Mind Strategies has named Mike Dabadie CEO of the company. Dabadie, a founding partner of Heart+Mind, had previously been serving as co-CEO with Dr. Dee Allsop, who will be on 18-month sabbatical, returning in early 2022. Dabadie will work closely with Mark Wirthlin, who continues to head the company's executive leadership as president/COO, as well as with the rest of his leadership team. Before helping to startup Heart+Mind, Dabadie was managing director, North America at London-based consulting firm Promise Corporation. He has also served as president, brand & strategy at Harris Interactive.
New Orleans-based marketing and communications PETERMAYER has promoted EVP and chief strategy officer Michelle Edelman to agency president. Before joining the agency as vice president and strategy director in 2013, Edelman was president and director of communications planning at NYCA, a boutique firm in San Diego. She has also served as managing partner/director of planning at Ogilvy & Mather and SVP/director of planning at Leo Burnett. Petermayer owner Mark Mayer has shifted into the role of CEO and chairman, and co-owner Josh Mayer will continue as the agency’s chief creative officer.