Content marketing programs will remain a top priority for marketing teams this year, according to new research from London-based publishers World Media Group.
|Do you think content-led campaigns over the next two years will grow, stabilize or decline?|
According to the report, 79 percent of marketing professionals polled said they think content-led programs will grow over the next two years.
Fewer than one in five—19 percent—marketers said they believe content marketing campaigns would stabilize next year. Only two percent of respondents said they expect a decline.
The survey also found that more than half—57 percent—of marketing pros believe working with a media owner who can offer a trusted, credible editorial environment is key for success.
The World Media Group’s annual “The Future of Content-Led Marketing Around The World,” surveyed 269 marketing professionals and media owners worldwide between September and October.