NYCHA

Marino has added The New York City Hospitality Alliance to its client roster. The agency will be working in the areas of media relations for any announcements as well as advocacy support for the Alliance on issues of concern to the hospitality sector, specifically in NYC. Founded in 2012, The Alliance is an advocacy group for the city’s restaurants, hotels, bars, and nightlife venues. Among its goals are reducing regulatory burdens, streamlining the permit and licensing process and representing the industry’s perspective on proposed laws, regulations, trends and other matters.

Real Eats

French/West/Vaughan has been selected by meal delivery service RealEats to spearhead its public relations and social media efforts. In addition to spreading awareness about RealEats through core public relations and social media efforts, FWV has initiated a partnership with former New York Giants, Jacksonville Jaguars and Oakland Raiders running back (and winner of ABC’s “Dancing with the Stars”) Rashad Jennings. Jennings will act as the brand’s spokesperson on media row at Super Bowl LIV in Miami along with Chef Aliya LeeKong, who leads the company's culinary efforts. There will also be additional activations on social media, a consumer sweepstakes and more. “French/West/Vaughan’s proven experience in the F&B industry gives us confidence they are the right partner to help us grow our brand,” said RealEats CEO Dan Wise.

Trustgrid

William Mills Agency has been chosen to provide public relations services for Trustgrid, which works with fintech companies and other enterprise software providers to help them move their applications to the clouds by securely connect, maintaining, supporting and deploying access to their core banking data. WMA will work to increase the company’s brand awareness through communications, strategic introductions and media relations in the banking, credit union and related financial industry media. The agency will also provide Trustgrid with editorial services, including coordinating, writing and disseminating news releases, feature articles and opinion pieces, plus coordinating with Trustgrid's social media team.