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Marino has added The New York City Hospitality Alliance to its client roster. The agency will be working in the areas of media relations for any announcements as well as advocacy support for the Alliance on issues of concern to the hospitality sector, specifically in NYC. Founded in 2012, The Alliance is an advocacy group for the city’s restaurants, hotels, bars, and nightlife venues. Among its goals are reducing regulatory burdens, streamlining the permit and licensing process and representing the industry’s perspective on proposed laws, regulations, trends and other matters.
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French/West/Vaughan has been selected by meal delivery service RealEats to spearhead its public relations and social media efforts. In addition to spreading awareness about RealEats through core public relations and social media efforts, FWV has initiated a partnership with former New York Giants, Jacksonville Jaguars and Oakland Raiders running back (and winner of ABC’s “Dancing with the Stars”) Rashad Jennings. Jennings will act as the brand’s spokesperson on media row at Super Bowl LIV in Miami along with Chef Aliya LeeKong, who leads the company's culinary efforts. There will also be additional activations on social media, a consumer sweepstakes and more. “French/West/Vaughan’s proven experience in the F&B industry gives us confidence they are the right partner to help us grow our brand,” said RealEats CEO Dan Wise.
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William Mills Agency has been chosen to provide public relations services for Trustgrid, which works with fintech companies and other enterprise software providers to help them move their applications to the clouds by securely connect, maintaining, supporting and deploying access to their core banking data. WMA will work to increase the company’s brand awareness through communications, strategic introductions and media relations in the banking, credit union and related financial industry media. The agency will also provide Trustgrid with editorial services, including coordinating, writing and disseminating news releases, feature articles and opinion pieces, plus coordinating with Trustgrid's social media team.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
