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Version 2.0 Communications has brought on two new U.K. clients: AI-powered patient management platform Current Health and Masabi, which empowers public transit agencies to quickly and cost-effectively bring the latest “tap and ride” technology to riders. V2 is charged with building Current Health’s brand profile in the U.S., introducing its vision and approach for better health care delivery and experiences. Its work will include showcasing the promise of the company’s solution via customer testimonials and product demos, and steering the market dialogue via rapid response and proactive thought leadership campaigns. Masabi has enlisted V2 to assist in the creation of the Fare Payments as a Service category and build its U.S. brand profile, as well as showcasing the value of the FPaaS approach via customer stories, data and thought leadership.
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The Pollack PR Marketing Group has added The BARR Center (Building Assets, Reducing Risks), which aims to help schools meet the academic, social and emotional needs of students, to its client roster. The agency will work to raise awareness of BARR’s data-driven, personalized and supportive approach to education. Created by a school counselor in Minneapolis, BARR has been rolled out in more than 100 schools across 15 states after receiving backing from the U.S. Department of Education nine years ago through an innovation grant. “Our work will help showcase how BARR works and how it helps the entire education ecosystem to thrive,” said Pollack PR Marketing Group president Stefan Pollack.
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Hemsworth Communications has been retained as agency of record for Discover Dunwoody, the destination marketing organization for Dunwoody, GA. Hemsworth will develop and execute a two-tier strategic annual plan to support the destination’s leisure tourism and economic development divisions. Located 10 miles north of Atlanta, Dunwoody is near key Georgia tourist attractions, events, and festivals. The city also has more than eight million square feet of office space, and has become a center for companies of various sizes. “Hemsworth Communications’ expertise and experience make them the perfect partner to advance our already impressive media relations strategy and presence,” said Discover Dunwoody marketing director Kimberly Franz.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
