Masabi

Version 2.0 Communications has brought on two new U.K. clients: AI-powered patient management platform Current Health and Masabi, which empowers public transit agencies to quickly and cost-effectively bring the latest “tap and ride” technology to riders. V2 is charged with building Current Health’s brand profile in the U.S., introducing its vision and approach for better health care delivery and experiences. Its work will include showcasing the promise of the company’s solution via customer testimonials and product demos, and steering the market dialogue via rapid response and proactive thought leadership campaigns. Masabi has enlisted V2 to assist in the creation of the Fare Payments as a Service category and build its U.S. brand profile, as well as showcasing the value of the FPaaS approach via customer stories, data and thought leadership.

Barr Center

The Pollack PR Marketing Group has added The BARR Center (Building Assets, Reducing Risks), which aims to help schools meet the academic, social and emotional needs of students, to its client roster. The agency will work to raise awareness of BARR’s data-driven, personalized and supportive approach to education. Created by a school counselor in Minneapolis, BARR has been rolled out in more than 100 schools across 15 states after receiving backing from the U.S. Department of Education nine years ago through an innovation grant. “Our work will help showcase how BARR works and how it helps the entire education ecosystem to thrive,” said Pollack PR Marketing Group president Stefan Pollack.

Dunwoody

Hemsworth Communications has been retained as agency of record for Discover Dunwoody, the destination marketing organization for Dunwoody, GA. Hemsworth will develop and execute a two-tier strategic annual plan to support the destination’s leisure tourism and economic development divisions. Located 10 miles north of Atlanta, Dunwoody is near key Georgia tourist attractions, events, and festivals. The city also has more than eight million square feet of office space, and has become a center for companies of various sizes. “Hemsworth Communications’ expertise and experience make them the perfect partner to advance our already impressive media relations strategy and presence,” said Discover Dunwoody marketing director Kimberly Franz.