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Version 2.0 Communications has brought on two new U.K. clients: AI-powered patient management platform Current Health and Masabi, which empowers public transit agencies to quickly and cost-effectively bring the latest “tap and ride” technology to riders. V2 is charged with building Current Health’s brand profile in the U.S., introducing its vision and approach for better health care delivery and experiences. Its work will include showcasing the promise of the company’s solution via customer testimonials and product demos, and steering the market dialogue via rapid response and proactive thought leadership campaigns. Masabi has enlisted V2 to assist in the creation of the Fare Payments as a Service category and build its U.S. brand profile, as well as showcasing the value of the FPaaS approach via customer stories, data and thought leadership.
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The Pollack PR Marketing Group has added The BARR Center (Building Assets, Reducing Risks), which aims to help schools meet the academic, social and emotional needs of students, to its client roster. The agency will work to raise awareness of BARR’s data-driven, personalized and supportive approach to education. Created by a school counselor in Minneapolis, BARR has been rolled out in more than 100 schools across 15 states after receiving backing from the U.S. Department of Education nine years ago through an innovation grant. “Our work will help showcase how BARR works and how it helps the entire education ecosystem to thrive,” said Pollack PR Marketing Group president Stefan Pollack.
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Hemsworth Communications has been retained as agency of record for Discover Dunwoody, the destination marketing organization for Dunwoody, GA. Hemsworth will develop and execute a two-tier strategic annual plan to support the destination’s leisure tourism and economic development divisions. Located 10 miles north of Atlanta, Dunwoody is near key Georgia tourist attractions, events, and festivals. The city also has more than eight million square feet of office space, and has become a center for companies of various sizes. “Hemsworth Communications’ expertise and experience make them the perfect partner to advance our already impressive media relations strategy and presence,” said Discover Dunwoody marketing director Kimberly Franz.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
