 |
MWWPR has been selected to lead an integrated corporate reputation program for Virginia-based Smithfield Foods. The agency has assembled an integrated team to support the company’s corporate affairs strategy. Its services include corporate positioning, executive visibility, issues/crisis management, CSR and sustainability. MWWPR will also provide social, digital, content and creative services, as well as overseeing employee communications and community relations. Founded in 1936, Smithfield Foods is the world’s largest pork processor and hog producer. China's WH Group bought Smithfield for $4.7B in 2013. MWWPR’s food and beverage industry client roster includes Whole Foods Market, Atkins Nutritionals and Red Lobster.
 |
Vanessa Menkes Communications and LFB Media Group have announced their joint representation of The Savoy Hotel – Miami Beach. Vanessa Menkes Communications will oversee the hotel’s renovation launch strategy and all media relations in the Florida market. LFB Media Group will manage national media relations and strategies across travel, design/interiors, hotel trade, lifestyle and business media. The respective teams will implement a targeted communications campaign that leverages the hotel’s recent renovation reveal, upcoming food & beverage launches, partnerships, personalized amenities and bespoke service.
 |
| Doug Finke |
HKA Marketing Communications is representing Doug Finke, publisher of the Quantum Computing Report, a global resource site for the quantum computing industry. HKA will conduct media relations on Finke’s behalf, promoting him as a recognized global authority in the field. The agency will also work to publicize his speaking engagements and offer strategies on website design, SEO and social media. Based in Tustin, CA, with more than four decades of technology industry experience, including stints at Intel, IBM and Western Digital, Finke established QCR in 2016. The site delivers informed perspectives on the latest developments in the industry ecosystem, including startups, enterprises, venture capital firms, academic research and government entities, as well as featuring listings of industry resources.
 |
Robertson Solutions and Advocate Travel Marketing have been selected as North American firms for Brisbane Marketing. The agencies will be part of a global marketing effort to grow awareness of and visitation to Brisbane, Australia. They will work with the Brisbane Airport Corporation to promote $12B in new tourism and transport projects. Those projects include the opening of a new international runway in mid-2020 and the introduction of direct Qantas flights from San Francisco in February and Chicago in April, effectively making Brisbane the fastest and easiest gateway from North America. “Our new partner agencies will be the on-the-ground arm of Team Brisbane, putting Brisbane on the map and top of mind for North Americans,” said Brisbane Marketing CEO Brett Fraser.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
