MWWPR has been selected to lead an integrated corporate reputation program for Virginia-based Smithfield Foods. The agency has assembled an integrated team to support the company’s corporate affairs strategy. Its services include corporate positioning, executive visibility, issues/crisis management, CSR and sustainability. MWWPR will also provide social, digital, content and creative services, as well as overseeing employee communications and community relations. Founded in 1936, Smithfield Foods is the world’s largest pork processor and hog producer. China's WH Group bought Smithfield for $4.7B in 2013. MWWPR’s food and beverage industry client roster includes Whole Foods Market, Atkins Nutritionals and Red Lobster.
Vanessa Menkes Communications and LFB Media Group have announced their joint representation of The Savoy Hotel – Miami Beach. Vanessa Menkes Communications will oversee the hotel’s renovation launch strategy and all media relations in the Florida market. LFB Media Group will manage national media relations and strategies across travel, design/interiors, hotel trade, lifestyle and business media. The respective teams will implement a targeted communications campaign that leverages the hotel’s recent renovation reveal, upcoming food & beverage launches, partnerships, personalized amenities and bespoke service.
HKA Marketing Communications is representing Doug Finke, publisher of the Quantum Computing Report, a global resource site for the quantum computing industry. HKA will conduct media relations on Finke’s behalf, promoting him as a recognized global authority in the field. The agency will also work to publicize his speaking engagements and offer strategies on website design, SEO and social media. Based in Tustin, CA, with more than four decades of technology industry experience, including stints at Intel, IBM and Western Digital, Finke established QCR in 2016. The site delivers informed perspectives on the latest developments in the industry ecosystem, including startups, enterprises, venture capital firms, academic research and government entities, as well as featuring listings of industry resources.
Robertson Solutions and Advocate Travel Marketing have been selected as North American firms for Brisbane Marketing. The agencies will be part of a global marketing effort to grow awareness of and visitation to Brisbane, Australia. They will work with the Brisbane Airport Corporation to promote $12B in new tourism and transport projects. Those projects include the opening of a new international runway in mid-2020 and the introduction of direct Qantas flights from San Francisco in February and Chicago in April, effectively making Brisbane the fastest and easiest gateway from North America. “Our new partner agencies will be the on-the-ground arm of Team Brisbane, putting Brisbane on the map and top of mind for North Americans,” said Brisbane Marketing CEO Brett Fraser.