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MWWPR has been selected to lead an integrated corporate reputation program for Virginia-based Smithfield Foods. The agency has assembled an integrated team to support the company’s corporate affairs strategy. Its services include corporate positioning, executive visibility, issues/crisis management, CSR and sustainability. MWWPR will also provide social, digital, content and creative services, as well as overseeing employee communications and community relations. Founded in 1936, Smithfield Foods is the world’s largest pork processor and hog producer. China's WH Group bought Smithfield for $4.7B in 2013. MWWPR’s food and beverage industry client roster includes Whole Foods Market, Atkins Nutritionals and Red Lobster.
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Vanessa Menkes Communications and LFB Media Group have announced their joint representation of The Savoy Hotel – Miami Beach. Vanessa Menkes Communications will oversee the hotel’s renovation launch strategy and all media relations in the Florida market. LFB Media Group will manage national media relations and strategies across travel, design/interiors, hotel trade, lifestyle and business media. The respective teams will implement a targeted communications campaign that leverages the hotel’s recent renovation reveal, upcoming food & beverage launches, partnerships, personalized amenities and bespoke service.
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| Doug Finke |
HKA Marketing Communications is representing Doug Finke, publisher of the Quantum Computing Report, a global resource site for the quantum computing industry. HKA will conduct media relations on Finke’s behalf, promoting him as a recognized global authority in the field. The agency will also work to publicize his speaking engagements and offer strategies on website design, SEO and social media. Based in Tustin, CA, with more than four decades of technology industry experience, including stints at Intel, IBM and Western Digital, Finke established QCR in 2016. The site delivers informed perspectives on the latest developments in the industry ecosystem, including startups, enterprises, venture capital firms, academic research and government entities, as well as featuring listings of industry resources.
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Robertson Solutions and Advocate Travel Marketing have been selected as North American firms for Brisbane Marketing. The agencies will be part of a global marketing effort to grow awareness of and visitation to Brisbane, Australia. They will work with the Brisbane Airport Corporation to promote $12B in new tourism and transport projects. Those projects include the opening of a new international runway in mid-2020 and the introduction of direct Qantas flights from San Francisco in February and Chicago in April, effectively making Brisbane the fastest and easiest gateway from North America. “Our new partner agencies will be the on-the-ground arm of Team Brisbane, putting Brisbane on the map and top of mind for North Americans,” said Brisbane Marketing CEO Brett Fraser.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
