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The Association for a Better New York has launched a pro bono pop-up public relations agency to help lead its communications effort around the 2020 Census.
The effort will provide strategic counsel, public relations and digital strategies to community-based organizations working to get out the count.
It will be led by Ayofemi Kirby, former communications director for the Congressional Black Caucus. Kirby will work with Melva Miller, who leads ABNY’s census efforts, and will manage a team working to support nonprofit organizations in their outreach in hard-to-count communities.
“Local nonprofits are the most trusted messengers in hard-to-count communities and a critical part of achieving an accurate count,” said Steven Rubenstein, ABNY chairman and president of Rubenstein Strategic Communication.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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