The Association for a Better New York has launched a pro bono pop-up public relations agency to help lead its communications effort around the 2020 Census.

The effort will provide strategic counsel, public relations and digital strategies to community-based organizations working to get out the count.

It will be led by Ayofemi Kirby, former communications director for the Congressional Black Caucus. Kirby will work with Melva Miller, who leads ABNY’s census efforts, and will manage a team working to support nonprofit organizations in their outreach in hard-to-count communities.

“Local nonprofits are the most trusted messengers in hard-to-count communities and a critical part of achieving an accurate count,” said Steven Rubenstein, ABNY chairman and president of Rubenstein Strategic Communication.