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| Natalie Adler |
Ogilvy's Natalie Adler has joined Fors Marsh Group, Arlington, VA-based market research company, as senior advisor & director of marketing & outreach.
During a 12-year run as senior VP at WPP's Ogilvy unit, Adler led public awareness & behavior change campaigns along with corporate/PA initiative. Earlier, she spent 14 years at Omnicom's Porter Novelli arm.
At those firms, she advised clients such as Centers for Disease Control and Prevention, Peace Corps, American Cancer Society, Merck, US Dept. of Agriculture and LIVESTRONG.
FMG CEO Ben Garthwaite called Adler "a recognized expert in the field with a rich history of developing, leading, and promoting public education, public affairs, and social marketing campaigns,”
His firm is a registered Certified B Corporation, which is committed to operating its business as a force for good. It has done work for Army National Guard, Dept. of Homeland Security, US Postal Service, Cotton USA, Facebook, Nielsen, JWT and the IRS.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
