 |
Cindy Riccio Communications is working with Britain’s Newby Teas as the brand continues to expand its presence in the U.S. market. CRC will oversee all press and influencer efforts for the company. Newby Teas bills itself as the world’s most awarded luxury tea brand, using only sustainable and ethically sourced tea leaves. The company also donates a large portion of their profits to cause-related initiatives, including projects supporting education, medical research, disaster relief and hunger prevention. Newby Teas can be found in luxury hotels across the country.
 |
kglobal has been engaged to provide strategic branding and communications services for tech company Castellum. kglobal will work to heighten the company’s image and brand awareness through efforts that include branding and marketing, website design and development, and digital and social presence. Beyond the initial work, kglobal will provide for media relations and reputation management. Castellum executes strategic acquisitions in the cyber security, information technology, information warfare, and electronic warfare space. The company completed its first acquisition in November 2019.
 |
Diamond Public Relations LA has added Conrad Punta de Mita, Mexico’s first Conrad resort, to its client roster. Diamond will handle all public relations efforts for the launch of the property, creating awareness of its cultural offerings and amenities. The resort, which is set to open in Riviera Nayarit on Mexico’s Pacific coast this coming spring, will have 324 guest rooms and suites with ocean views as well as three pools, four restaurants, three bars, a spa and an 18-hole golf course designed by Greg Norman. Diamond’s other clients include the Marriott Puerto Vallarta, Stanton South Beach and Lido Beach Resort.
 |
Strategic Objectives has signed on for the national launch of the Canadian Cancer Society’s Dry Feb fundraising initiative, with extensive media relations in key markets across Canada to drive awareness, participation, and fundraising. The agency is working with Unbun Foods, a certified keto, paleo, grain-free and gluten-free bakery company on such initiatives as the launch of Unbun’s “Keto Uncrust” with Pizza Pizza. Strategic Objectives will also be promoting quick-serve restaurant Halibut House in Ontario, and working with Grafton Apparel on media relations and the company’s Spring 2020 Preview Event in Toronto.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
