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Cindy Riccio Communications is working with Britain’s Newby Teas as the brand continues to expand its presence in the U.S. market. CRC will oversee all press and influencer efforts for the company. Newby Teas bills itself as the world’s most awarded luxury tea brand, using only sustainable and ethically sourced tea leaves. The company also donates a large portion of their profits to cause-related initiatives, including projects supporting education, medical research, disaster relief and hunger prevention. Newby Teas can be found in luxury hotels across the country.
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kglobal has been engaged to provide strategic branding and communications services for tech company Castellum. kglobal will work to heighten the company’s image and brand awareness through efforts that include branding and marketing, website design and development, and digital and social presence. Beyond the initial work, kglobal will provide for media relations and reputation management. Castellum executes strategic acquisitions in the cyber security, information technology, information warfare, and electronic warfare space. The company completed its first acquisition in November 2019.
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Diamond Public Relations LA has added Conrad Punta de Mita, Mexico’s first Conrad resort, to its client roster. Diamond will handle all public relations efforts for the launch of the property, creating awareness of its cultural offerings and amenities. The resort, which is set to open in Riviera Nayarit on Mexico’s Pacific coast this coming spring, will have 324 guest rooms and suites with ocean views as well as three pools, four restaurants, three bars, a spa and an 18-hole golf course designed by Greg Norman. Diamond’s other clients include the Marriott Puerto Vallarta, Stanton South Beach and Lido Beach Resort.
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Strategic Objectives has signed on for the national launch of the Canadian Cancer Society’s Dry Feb fundraising initiative, with extensive media relations in key markets across Canada to drive awareness, participation, and fundraising. The agency is working with Unbun Foods, a certified keto, paleo, grain-free and gluten-free bakery company on such initiatives as the launch of Unbun’s “Keto Uncrust” with Pizza Pizza. Strategic Objectives will also be promoting quick-serve restaurant Halibut House in Ontario, and working with Grafton Apparel on media relations and the company’s Spring 2020 Preview Event in Toronto.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
