Cindy Riccio Communications is working with Britain’s Newby Teas as the brand continues to expand its presence in the U.S. market. CRC will oversee all press and influencer efforts for the company. Newby Teas bills itself as the world’s most awarded luxury tea brand, using only sustainable and ethically sourced tea leaves. The company also donates a large portion of their profits to cause-related initiatives, including projects supporting education, medical research, disaster relief and hunger prevention. Newby Teas can be found in luxury hotels across the country.
kglobal has been engaged to provide strategic branding and communications services for tech company Castellum. kglobal will work to heighten the company’s image and brand awareness through efforts that include branding and marketing, website design and development, and digital and social presence. Beyond the initial work, kglobal will provide for media relations and reputation management. Castellum executes strategic acquisitions in the cyber security, information technology, information warfare, and electronic warfare space. The company completed its first acquisition in November 2019.
Diamond Public Relations LA has added Conrad Punta de Mita, Mexico’s first Conrad resort, to its client roster. Diamond will handle all public relations efforts for the launch of the property, creating awareness of its cultural offerings and amenities. The resort, which is set to open in Riviera Nayarit on Mexico’s Pacific coast this coming spring, will have 324 guest rooms and suites with ocean views as well as three pools, four restaurants, three bars, a spa and an 18-hole golf course designed by Greg Norman. Diamond’s other clients include the Marriott Puerto Vallarta, Stanton South Beach and Lido Beach Resort.
Strategic Objectives has signed on for the national launch of the Canadian Cancer Society’s Dry Feb fundraising initiative, with extensive media relations in key markets across Canada to drive awareness, participation, and fundraising. The agency is working with Unbun Foods, a certified keto, paleo, grain-free and gluten-free bakery company on such initiatives as the launch of Unbun’s “Keto Uncrust” with Pizza Pizza. Strategic Objectives will also be promoting quick-serve restaurant Halibut House in Ontario, and working with Grafton Apparel on media relations and the company’s Spring 2020 Preview Event in Toronto.