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| Jimmy Asci |
Jimmy Asci, who left his chief communications officer job at WeWork in October, is back at Teneo as senior managing director in its New York office.
He joined WeWork in April 2019 to work with co-founder/CEO Adam Neumann to refine the company's narrative ahead of its proposed public offering.
As leader of WeWork's global communications & PA team, Asci provided strategic oversight of its external, internal, financial, government and consumer PR.
He exited WeWork following the collapse of the IPO, $9.5B bailout by Japan's SoftBank Group Corp. and the departure of Neumann.
Before joining WeWork, Asci did a four-year stint at Teneo handling corporate and IR assignments and serving as a member of its crisis communications team.
If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.
Slow and procedural messaging without emotional resonance, fragmented leadership communication, overwhelming policy‑heavy language and a pervasive gap between words and observable action have repeatedly undermined corporate credibility.
New York Magazine profiles 78-year-old Peggy Siegal, who was once among the most powerful publicists in the Big Apple, in an article headlined: "The Grand Dame of the Epstein Files.”
