Ray Day, former chief communications officer at IBM and group VP-communications at Ford Motor, has joined Mark Penn’s Stagwell Group as vice-chair of its marketing & communications shops.
In the newly created post, Day will lead the integration of Stagwell’s firms and forge the best teams and service offerings to meet the needs of clients.
His objective is to provide end-to-end marketing and communications solutions for clients undergoing digital transformation.
Stagwell’s holdings include SKDKnickerbocker, MMI Agency, Wye Communications, Stagwell Tech, Harris Insights and Analytics, Multiview, Targeted Victory and Locaria.
Day also chair Targeted Victory and expand the crisis and corporate affairs offerings of that digital-first PA shop based in Washington.