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Mitchell has lined up Freshpet, a refrigerated pet food brand. Working alongside Freshpet’s marketing team, the agency will lead earned media relations and outreach and provide PR support across the brand. Freshpet’s foods are available in select mass, grocery (including online), natural food, club, and pet specialty retailers across the United States, Canada and Europe. Freshpet vice president of marketing John Speranza said that Mitchell “offers the strong PR expertise, decades-long retail industry experience and smart thinking that we’re looking for in an agency partner.”
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Stuntman PR has scooped up Eatwith, a company that presents custom dining experiences, cooking classes and food tours in private homes and exclusive venues in over 130 countries. Stuntman will handle all PR for the brand, which includes national press, support for local market events and business profiles for the founders. Eatwith’s offerings are led by a network of 25,000 hand-picked hosts, ranging from home cooks to Michelin Star chefs. Stuntman’s client roster also includes Parmigiano Reggiano Cheese Consortium, MealPal, Chef Francois Payard and Vintage Wine Estates.
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SPARK Strategic Ideas has added Hylaine and Hickory Tavern to its client roster. For Charlotte, NC-based Hylaine, a technology consulting firm that provides business intelligence, application development and process consulting, Spark has been engaged to help the brand engage local audiences, secure opportunities in national industry publications and promote the opening of the firm’s new Raleigh office opening in Raleigh this month. Spark is partnering with Hickory Tavern, which has 13 locations in the Charlotte area, to promote the restaurant, its people and local involvement with charitable causes, as well as execute special promotions.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
Zapwater Communications is selected as US AOR for The Brando and Tetiaroa Society... French/West/Vaughan signs on for its fifth consecutive season as PR firm for Stephen Curry's UNDERRATED Golf Tour, which is dedicated to expanding equity, access and opportunity for student-athletes from underserved communities through golf... IMAGINE PR is named North America public relations representative for The Sira, a Luxury Collection Resort & Spa, Lombok, a resort on the shores of North Lombok, one of Indonesia’s emerging luxury destinations.
