Mitchell has lined up Freshpet, a refrigerated pet food brand. Working alongside Freshpet’s marketing team, the agency will lead earned media relations and outreach and provide PR support across the brand. Freshpet’s foods are available in select mass, grocery (including online), natural food, club, and pet specialty retailers across the United States, Canada and Europe. Freshpet vice president of marketing John Speranza said that Mitchell “offers the strong PR expertise, decades-long retail industry experience and smart thinking that we’re looking for in an agency partner.”
Stuntman PR has scooped up Eatwith, a company that presents custom dining experiences, cooking classes and food tours in private homes and exclusive venues in over 130 countries. Stuntman will handle all PR for the brand, which includes national press, support for local market events and business profiles for the founders. Eatwith’s offerings are led by a network of 25,000 hand-picked hosts, ranging from home cooks to Michelin Star chefs. Stuntman’s client roster also includes Parmigiano Reggiano Cheese Consortium, MealPal, Chef Francois Payard and Vintage Wine Estates.
SPARK Strategic Ideas has added Hylaine and Hickory Tavern to its client roster. For Charlotte, NC-based Hylaine, a technology consulting firm that provides business intelligence, application development and process consulting, Spark has been engaged to help the brand engage local audiences, secure opportunities in national industry publications and promote the opening of the firm’s new Raleigh office opening in Raleigh this month. Spark is partnering with Hickory Tavern, which has 13 locations in the Charlotte area, to promote the restaurant, its people and local involvement with charitable causes, as well as execute special promotions.