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Mitchell has lined up Freshpet, a refrigerated pet food brand. Working alongside Freshpet’s marketing team, the agency will lead earned media relations and outreach and provide PR support across the brand. Freshpet’s foods are available in select mass, grocery (including online), natural food, club, and pet specialty retailers across the United States, Canada and Europe. Freshpet vice president of marketing John Speranza said that Mitchell “offers the strong PR expertise, decades-long retail industry experience and smart thinking that we’re looking for in an agency partner.”
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Stuntman PR has scooped up Eatwith, a company that presents custom dining experiences, cooking classes and food tours in private homes and exclusive venues in over 130 countries. Stuntman will handle all PR for the brand, which includes national press, support for local market events and business profiles for the founders. Eatwith’s offerings are led by a network of 25,000 hand-picked hosts, ranging from home cooks to Michelin Star chefs. Stuntman’s client roster also includes Parmigiano Reggiano Cheese Consortium, MealPal, Chef Francois Payard and Vintage Wine Estates.
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SPARK Strategic Ideas has added Hylaine and Hickory Tavern to its client roster. For Charlotte, NC-based Hylaine, a technology consulting firm that provides business intelligence, application development and process consulting, Spark has been engaged to help the brand engage local audiences, secure opportunities in national industry publications and promote the opening of the firm’s new Raleigh office opening in Raleigh this month. Spark is partnering with Hickory Tavern, which has 13 locations in the Charlotte area, to promote the restaurant, its people and local involvement with charitable causes, as well as execute special promotions.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
