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The US tourism sector is expected to take a $10.3B hit from the coronavirus outbreak due to the loss of 1.6M visits from Chinese travelers, according to Tourism Economics, which is part of Oxford Economics global advisory firm.
More than half (56 percent) of the loss will occur in 2020 with recovery expected to begin in the latter part of the year.
TE, which released its report Feb. 3, anticipates the entire recovery from conoravirus will span four years, which would be similar to the rebound from the SARS episode.
China is the largest source of US travel-related exports. California and New York are the top state destinations.
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TE reports the Chinese market in the early 2000s represented one percent (about 200K) of all overseas visitors to the US and three percent of spending.
In 2019, China accounted for 7 percent of overseas visitors and 16 percent of spending.
Chinese visitors spent $34B in US travel & transportation services in 2019. The number of visitors from China has grown 1,270 percent since 2002 to 2.8M last year.
Excluding education-related outlays, Chinese visitors spend an average $6K per-trip.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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