Wise PR has hired Aubry Bracco, a competitor on three seasons of CBS’s “Survivor,” as vice president, social media & digital marketing. Bracco comes to Wise from Cousins Maine Lobster, where she served as director of social media & digital marketing. She was previously a content creator for both Entertainment Weekly and video creation platform Wochit. Bracco has worked on campaigns for such brands as the Olympics, NFL, National Grid, Visa, Cirque du Soleil, Safeco and Fandango. In her new role, she will lead Wise’s social media and digital marketing division, advising clients on best social and digital practices with respect to their internal communications, consumer affairs, investor relations, and corporate social responsibility functions and business units. Bracco will report to Robert Zimmerman, global managing director and chief of staff, and will be based in Wise’s Los Angeles office.
Schafer Condon Carter has named Joshua Baze chief digital officer. Baze joins SCC from Edelman, where he served as executive vice president, planning and strategy in the agency’s North American practice. His previous positions include principal account planner at Google and vice president, director of planning at FCB. He has worked with such clients as AB-InBev, Samsung, Kellogg’s and Alitalia. SCC CEO Richard McDonald, who came on board at the agency in December, called Baze “a world-class digital marketer and an amazing fit with our high energy culture.”
Princeton University has appointed David Burden to the newly created position of deputy vice president for content strategy. Burden was previously senior vice president, strategy at 160over90 where he helped lead research, brand strategy, engagement strategy and creative campaigns. In his new post, he will lead the university’s creative and content efforts across all of its communications channels. Burden’s hire is part of the overall growth of Princeton’s communications department, which includes the promotion of Ben Chang to deputy vice president for communications. Chang will continue to serve as University spokesperson.