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| Don Nickles |
Former Oklahoma Republican Senator Don Nickles represents LA 2028 as the organizing committee for the 2028 Los Angeles Olympics/Paralympics Games seeks to generate US government support.
LA 2028 chairman Casey Wasserman has promised privately funded, fiscally conservative and fundamentally different Games from past events.
Projected cost to stage the event in the City of Angels is more than $7B.
LA 2028 negotiated a broadcasting deal with NBCUniversal as part of its plan to line up $2.5B in corporate sponsorships. The events will be held in existing facilities such as the Rose Bowl, Pauley Pavilion and Staples Center.
During his 24-year run in the Senate. Nickles chaired the budget committee and served as majority whip.
The 71-year-old represents LA 2028 with Nickles Group partner Don Kent, a former aide to Nickles, Senator Ron Johnson (R-WI) and former Secretary of the Dept. of Homeland Security Tom Ridge.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
Sylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.
If you had your choice of PR clients, former New England Patriots head coach Bill Belichick—with his 24-year-old girlfriend/"PR rep" in tow—might not be the way to go.
Lara Toscani Weems has joined Saudi Arabia-backed LIV Golf as senior VP-media relations.
Jason Teitler has returned to Burson as executive VP-corporate affairs. He will focus on sports accounts.
