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| Don Nickles |
Former Oklahoma Republican Senator Don Nickles represents LA 2028 as the organizing committee for the 2028 Los Angeles Olympics/Paralympics Games seeks to generate US government support.
LA 2028 chairman Casey Wasserman has promised privately funded, fiscally conservative and fundamentally different Games from past events.
Projected cost to stage the event in the City of Angels is more than $7B.
LA 2028 negotiated a broadcasting deal with NBCUniversal as part of its plan to line up $2.5B in corporate sponsorships. The events will be held in existing facilities such as the Rose Bowl, Pauley Pavilion and Staples Center.
During his 24-year run in the Senate. Nickles chaired the budget committee and served as majority whip.
The 71-year-old represents LA 2028 with Nickles Group partner Don Kent, a former aide to Nickles, Senator Ron Johnson (R-WI) and former Secretary of the Dept. of Homeland Security Tom Ridge.
In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
