3rd Coast PR adds Epic Gourmet Popcorn, which is only popcorn company certified by the National LGBT Chamber of Commerce. The Chicago-based shop will focus on national and local media relations for Epic, whiich sells more than 100 flavors at retail and online. The firm also picked up Chicago's Doc B’s Restaurant + Bar to generate national and regional buzz for the chain with outlets in Chicago, Texas and Florida.
Banner Public Affairs is now representing the GPS Innovation Alliance, a trade association committed to furthering Global Positioning System innovation, creativity and entrepreneurship. Banner will oversee and execute public affairs for the organization, as well as working to amplify GPSIA’s voice on issues of importance to the GPS industry, particularly among such Beltway stakeholders as regulators, legislators, major end users, and industry providers and integrators. The efforts will be led by Kelly Miller, a director at Banner and former public affairs manager at CTIA, which represents the U.S. wireless communications industry. “Banner’s communication expertise in the aviation and transportation industry, as well as in many other fields pertinent to GPS technology, gives them a depth of experience that will enhance the work we do at the GPS Innovation Alliance,” said GPSIA Executive Director J. David Grossman.
Allen & Gerritsen has been named the external public relations partner of Wellable, a company that helps employers manage next-generation corporate wellness initiatives. A&G will help the company build brand awareness through industry thought leadership related to corporate wellness. Wellable designs such employee wellness experiences as wellness challenges, smoking cessation and wellness services, delivering its content through text messages, print flyers, and email newsletters. It also offers in-person wellness services including fitness classes, health coaching, and healthy meal preparation.