Eric Slutsky, who most recently headed Current Global’s New York office, has joined GENYOUth as director of integrated communications.
He also worked as executive VP/group director New York consumer marketing at Ogilvy PR, where he handled Unilever, Intel, Ford Motor, Puerto Rico Tourism and LG Electronic.
As Weber Shandwick’s senior VP-consumer marketing, Slutsky promoted Ragu, Kodak and Sirius Satellite Radio.
GENYOUth, which was founded as a public-private partnership with the National Dairy Council and the National Football League, is committed to promoting child health and wellness.
Its flagship “Fuel Up to Play 60” program has reached 38M students enrolled at more than 70K schools during its 10 years in operation.
Alexis Glick, GENYOUth CEO, expects Slutsky to elevate her group’s story-telling efforts across key communications channels.
Slutsky reports to Lisa Travatello, one-time global consumer brand marketing chair at Burson-Marsteller, and executive VP/chief creative director at Current Global.
She joined GENYOUth last March.