Paris Baguette

Trevelino/Keller has been engaged by global café-bakery chain Paris Baguette to promote the brand in its franchise sales expansion plan into the U.S. The agency’s services will include placing earned media with the restaurant and franchise trade as well as in local markets. Trevelino/Keller will also support key franchise/restaurant shows from an earned media and executive visibility standpoint, work on presentation and sales materials and participate in revamping Paris Baguette’s franchise sales website. Founded in Korea in 1988, Paris Baguette operates more than 3,000 locations and has opened 14 U.S. locations in the past year.


Weber Shandwick has been named PR partner of Singapore’s National Library Board. The agency will provide day-to-day PR consultancy and communications services support for the NLB. Vanessa Ho Nikolovski, managing director, Singapore and chair, client services, of Weber Shandwick Asia Pacific, said the agency’s remit is to support the NLB’s evolution “from a knowledge hub to a dynamic center at the heart of a digitalized community.” The organization oversees 26 public libraries islandwide, as well as the National Library and the National Archives of Singapore. NLB subsidiaries include the Asian Film Archive and Library and Archives Solutions, its corporate arm.

Gate Labs

Diffusion has been selected as public relations agency of record for Gate Labs, a smart lock maker that produces what the company says is the world’s first all-in-one video smart lock. Diffusion will coordinate with the brand to build its profile as a leader in the smart home industry. The PR program will support Gate Labs as it releases the Generation 2 smart lock and rolls out more features across its product lineup, leveraging a product seeding program that will let reporters, influencers and reviewers test the smart lock’s design for themselves. “It’s key that we have a PR partner that understands how our brand and product fit into the smart home landscape, and that made Diffusion an easy choice for us,” said Gate Labs founder and CTO Danial Ehyaie.