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| Dave Jensen |
Regan Communications Group has launched Regan Digital Studio, which provides services that include programmatic marketing, social advertising, content marketing, inbound marketing, search engine optimization, and website and mobile app development. Headquartered in Boston, the new division is led by David Jensen, owner of boutique digital marketing agency So Big Marketing, who joins as president. Regan Digital Studio works through Regan’s existing agency offices in Massachusetts, Rhode Island, Connecticut and Florida. “The need for digital marketing solutions is booming and the time is right for us to make a greater investment there,” said Regan Communications Group chairman George K. Regan.
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Witt O’Brien’s, which specializes in crisis and emergency management for governments and corporations, has acquired maritime crisis and corporate communications agencies Navigate PR Ltd, Navigate Response Ltd, Navigate Response Asia Pte Ltd and Helix Media Pte Ltd. (together known as “Navigate”). Based in London and Singapore, Navigate supports the owners and managers of more than 4,000 vessels across several asset classes. It also supports leading maritime organizations with a wide range of corporate communications services. Navigate’s founders Mike Elsom and Bill Lines in London and Ed Ion in Singapore will continue in leadership roles, reporting to Witt O’Brien’s managing director Sean Fitzgerald. Witt O’Brien’s is a subsidiary of SEACOR Holdings Inc.
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5W Public Relations has launched a specialty practice devoted to clients in the streaming space. Part of the firm’s technology division, the practice will focus on communicating complex technological innovations for clients in the industries of connected TV and over-the-top TV. It will offer services that include IPO media strategy, new market expansion campaigns, visibility programs, content creation, digital media campaigns, event planning, thought leadership and speaking opportunities. The Association of National Advertisers projects that the number of households with CTV technology will jump 82 percent by 2023.
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| Kristin Daher |
Powerhouse Communications president and chief storyteller Kristin Daher has been elected to the California Restaurant Association Foundation’s board of directors. CRAF is a non-profit that invests in and empowers California's restaurant workforce. Daher will utilize Powerhouse’s resources to bring awareness to the such CRAF programs as Restaurants Care, which provides emergency assistance to restaurant workers who have experienced sudden tragedies and hardships, and ProStart, which provides introductory culinary arts training and hospitality career-exploration programs for high school students.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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