Weber Shandwick has named Sung Chang, chief creative officer at sister Interpublic shop MRM, its chief impact officer, a new post.

Sung ChangSung Chang

He was responsible for more than 120 creative staffers at the consumer relationship shop handling assignments from Coca-Cola, USPS and Honeywell.

Earlier, Chang was executive creative director at AKQA (mobile, platform, ecommerce, branding, experiential work) and Ogilvy & Mather (digital, print, broadcast, mobile) doing work for American Express, Verizon, Starbuck, Maserati and Nike.

“Sung embodies the collision of forces that will define the future of our work and continue to fuel our transformation — creative muscle, strategic heft, a commitment to craft, deep digital and platform expertise and respect for the earned ideas that power the machine and drive tangible results,” Gail Heimann, Weber Shandwick’s CEO, said in announcing the hire.