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Hemsworth Communications has added Zombie Coffee and Donuts to the roster of clients in its food, wine and spirits division. Effective immediately, Hemsworth will be responsible for driving Zombie’s communications strategy, media relations and social media programming. Founded in 2016 by University of Georgia business student Tony Raffa, Zombie Coffee and Donuts has locations in Athens, GA, and Columbia, SC. As part of its business model, the company has partnered with more than 100 non-profits on fundraising campaigns. “We’re most inspired by Zombie’s mission, as a taste-good-feel-great company that is rooted in philanthropy,” said Hemsworth founder and president Samantha Jacobs.
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Toronto-headquartered Strategic Objectives has been named agency of record for public relations and influencer marketing for Groupe Marcelle, Canada’s largest cosmetics manufacturer. The agency has been working with Group Marcelle’s internal social media team since 2017 to build its social and digital presence in Canada. Strategic Objectives will now also be responsible for public relations, product launches and seasonal brand previews for the company’s portfolio of brands, which include Lise Watier, Marcelle, Annabelle Cosmetics, and CW Beggs & Sons. The agency has also been named Canadian public relations agency of record for Portland, Oregon-based KEEN Footwear, working with the brand on national public relations and communications, ongoing initiatives and new product launches.
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Lou Hammond Group has been engaged to provide public relations/corporate communications, strategic planning, creative services and digital marketing services for McNair Interests, a private investment/management company launching the new Post Oak Boulevard mixed-use project in Houston’s Uptown Galleria District. LHC has also added several other clients to its roster, including The Gant Aspen, a resort collection of 140 privately-owned luxury condominiums at the base of Aspen Mountain; the Pearland Economic Development Council, which promotes economic development in Pearland, Texas; the Garden of the Gods Resort and Club in Colorado Springs; and the Houston Golf Association. Headquartered in New York, LHC also has offices in Charleston, Denver, Houston, Los Angeles and Miami.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
