|One World Trade Center|
MDC Partners, the Mark Penn-led holding company that is parent to such agencies as Hunter, Allison+Partners and KWT Global, has inked a deal to lease about 200,000 square feet of space in One World Trade Center, according to a report in the New York Post. MDC’s new digs will go from the 64th to the 69th floors of the skyscraper. The company says it will move partner firms to the building from their current office spaces in locations throughout midtown Manhattan. Penn told the Post that the move was “a key component of our strategy to enhance interagency collaboration.” Once MDC moves in, One World Trade Center will be 93 percent leased.
Beach House Public Relations founder and CEO Amy Denoon has sold the agency to its two senior executives, Brittany Hohl and Brittany (Giordano) Savastano. Denoon is moving on to explore new opportunities. The agency’s headquarters will remain in Newport Beach, CA, through the third quarter, and the agency says no staff changes are anticipated, aside from new roles developed to accommodate growth. Its satellite teams in Los Angeles and New York remain intact, as well, and Denoon will consult with the new leadership’s transition for the next six months. Focusing on the beauty and lifestyle industries, Beach House works with such clients as Bodyography, Alima Pure, Goldfaden MD, Aquis, Maria Nila, H2O+, Face Halo and Salt by Hendrix.
Think PR is rebranding as Sequel. In addition to the new agency name, the rebrand features an updated logo, brand identity and website. The agency, led by principals Elaine Drebot-Hutchins and Tracey Manner, will also relaunch its social media channels, including Instagram, Facebook and TikTok. Sequel’s offices in Manhattan’s Flatiron District have been given a facelift, and its Beverly Hills location has been moved to new quarters that will serve as office, stylist showroom and entertaining space. The agency is now also offering affiliate marketing services, which include onboarding and percentage manipulation, negotiating paid publisher partnerships, and commerce editor entertaining.
Global Results Communications is celebrating its 15th anniversary with the launch of its PR 360 program. In addition to a redesigned website, the new program includes a free bi-annual workshop at GRC’s Orange County, CA headquarters, intended to familiarize college students with the basic concepts and techniques of the PR industry through lectures, case study presentations, discussions and group exercises. PR 360 will also offer mentorship sessions, with each focused on a specific topic, such as media relations, high-impact writing, campaign development and client relations. There will be a weekly podcast as well, featuring public relations pros in the tech industry. GRC founder and CEO Valerie Christopherson says the PR 360 program is meant to “allow people at all stages of their career to take a deep dive into PR and gain a competitive edge.”