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Hemsworth Communications has been selected as agency of record for Grand Hyatt Grand Cayman Resort & Residences, which is currently under development along the island’s Seven Mile Beach. Hemsworth is tasked with developing a media strategy that will focus on educating consumers about the property, drawing attention initially to vacation ownership opportunities before shifting into a leisure travel-centric promotion plan. The strategy will announce key development milestone moments through press releases, tailored pitches and special events leading up to the property’s opening, including brand partnerships and cross-promotions. Scheduled to open in summer 2022, Grand Hyatt Grand Cayman Resort & Residences is set to feature six food and beverage venues, a destination spa, a state-of-the-art fitness center, three swimming pools 25,000 square feet of indoor meeting and event space.
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Bob Gold & Associates has been named public relations agency of record for predictive software company Immersion Neuroscience. The agency will help Immersion launch its new cloud-based audience prediction platform, which is intended to help identify, quantify and predict what live or taped events, training and entertainment motivate audiences to action, allowing companies to improve their ability to connect with consumers and increase ROI. Immersion takes multiple measures of brain activity and puts them into an easy to understand 0-10 measure collected every second. Immersion says the platform allows companies to predict future behavior and market outcomes with 90 percent or better accuracy.
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Zapwater Communications has been named U.S. public relations agency of record for Tourisme Montréal. The agency will help raise awareness of the destination among target U.S. audiences and position the city as a must-visit destination year-round. Zapwater’s scope of work includes media relations, influencer relations and strategic events and partnerships for Tourisme Montréal. The agency previously worked with Tourisme Montréal through 2019 on a project basis. Zapwater’s travel and destination client roster also includes Finnair, Visit Manitoba, and Hyatt Regency Trinidad.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
