Hemsworth Communications has been selected as agency of record for Grand Hyatt Grand Cayman Resort & Residences, which is currently under development along the island’s Seven Mile Beach. Hemsworth is tasked with developing a media strategy that will focus on educating consumers about the property, drawing attention initially to vacation ownership opportunities before shifting into a leisure travel-centric promotion plan. The strategy will announce key development milestone moments through press releases, tailored pitches and special events leading up to the property’s opening, including brand partnerships and cross-promotions. Scheduled to open in summer 2022, Grand Hyatt Grand Cayman Resort & Residences is set to feature six food and beverage venues, a destination spa, a state-of-the-art fitness center, three swimming pools 25,000 square feet of indoor meeting and event space.
Bob Gold & Associates has been named public relations agency of record for predictive software company Immersion Neuroscience. The agency will help Immersion launch its new cloud-based audience prediction platform, which is intended to help identify, quantify and predict what live or taped events, training and entertainment motivate audiences to action, allowing companies to improve their ability to connect with consumers and increase ROI. Immersion takes multiple measures of brain activity and puts them into an easy to understand 0-10 measure collected every second. Immersion says the platform allows companies to predict future behavior and market outcomes with 90 percent or better accuracy.
Zapwater Communications has been named U.S. public relations agency of record for Tourisme Montréal. The agency will help raise awareness of the destination among target U.S. audiences and position the city as a must-visit destination year-round. Zapwater’s scope of work includes media relations, influencer relations and strategic events and partnerships for Tourisme Montréal. The agency previously worked with Tourisme Montréal through 2019 on a project basis. Zapwater’s travel and destination client roster also includes Finnair, Visit Manitoba, and Hyatt Regency Trinidad.