SourceCode Communications has been named communications agency of record for MakeSpace, a tech-enabled, full-service storage company. The agency will help MakeSpace develop and execute creative campaign initiatives, thought leadership and traditional media relations. After securing $30 million in financing from information management services company Iron Mountain last year, MakeSpace has accelerated its national expansion and is now working to increase brand awareness and educate consumers on their convenient approach to storage. The company employs data and machine learning to provide what it says is a seamless self-storage experience, providing optimal pricing and letting users schedule appointments as well as track and view their stored items in real time.
Feintuch Communications has been selected as public relations agency of record by NCSolutions, a company that focuses on improving advertising effectiveness for the consumer packaged goods ecosystem. The team working on the NCSolutions business includes Henry Feintuch, president; Rick Anderson, senior managing director; and Doug Wright, senior account director. NCSolutions chief revenue officer Lance Brothers said that Feintuch has been enlisted to provide “guidance and support in targeting the advertising, marketing, research and CPG markets with our core value proposition and key messaging.” Founded in 2010 and headquartered in New York, NCSolutions also has offices in Chicago, Cincinnati and Tampa.
Gale Branding is working with the American Friends of Soroka Medical Center, an agency client since 2016, as it kicks off a partnership with Israel’s national airline, El Al, to bring Marc Bennett's artwork The History of the Star of David to the Soroka Medical Center's Healing Garden in Be’er Sheva, Israel. Gale Branding, which also manages public relations, corporate partnerships, and licensing related to The History of the Star of David, connected AFSMC with the artist. The partnership with El Al is meant to expand visibility for Soroka and its philanthropic art project with more than 600,000 El Al customers. El Al will also transport the artwork from Los Angeles to Tel Aviv. Branded merchandise bearing the image of the artwork will eventually be sold in specialty retailers, museum gift shops, JCCs and Jewish centers worldwide, providing funds to support Soroka’s work.