The Institute for Public Relations and Peppercomm are seeking input from communications executives to determine how companies are responding to the spread of the coronavirus.
The survey should take approximately 10 minutes. Your response is confidential and you will not be identified in any way.
Go here to begin: bit.ly/IPRSurvey
More stories from John O'Dwyer
Main Category: PR Research
| • | Making the Puzzle Pieces of Data Fit TogetherTue., Aug. 18, 2026
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| • | Credibility Gap Spills into Business ArenaWed., Jul. 29, 2026
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| • | The 5 Questions Every PR Pro Should Ask Before Trusting a Research PartnerWed., Jul. 15, 2026
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| • | Operating Profits Faced Headwinds in 2025Tue., Jul. 7, 2026
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| • | Japan Remains #1 in US ImpactFri., Jul. 3, 2026
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An ever-growing tidal wave of information has given communications pros more data than ever to work with, but the ability to connect the dots provided by that data is in short supply.
A new Burson report finds that a general lack of trust in social and political institutions has spilled over into the business arena.
Research has always been a “black box,” but with the adoption of new technologies and reduced budgets, less rigorous and even fraudulent methods have proliferated at the hands of inexperienced vendors.
Changing marketing forces continued to push back against both growth and profitability for PR agencies in 2025, according to a recently released report from Gould+Partners.
Japan has kept its position as the country with the strongest ties to the U.S. for the third consecutive year in the recently released 2026 BGR Impact Index.
