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Feintuch Communications wins ClassWallet, a financial tech company that provides public sector organizations with a spending management platform. Founded in 2014 by CEO Jamie Rosenberg and President Neil Steinhardt, ClassWallet’s initial mission was to create an efficient management system for the reconciliation and reimbursement of the funds K-12 schools provide to teachers for the purchase of classroom educational supplies. Feintuch’s ClassWallet team includes Henry Feintuch, president; Doug Wright, senior account director (whose wife is a public school teacher); and Rick Anderson, senior managing director. “We will work closely with ClassWallet to inform decision-makers in K-12 schools, other public sector organizations and the private sector that there is a new, innovative way to empower teachers, employees and parents to make purchasing decisions,” said Feintuch.
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Foodmix Marketing Communications adds Chelan Fresh, which represents more than 300 family-owned farms, to its roster of produce clients. The agency will work with the Chelan, WA-based company to raise awareness around its Rockit Apple brand, a miniature-sized apple grown for on-the-go snacking. Foodmix will focus on creating an activation strategy that includes B2C social media, public relations and paid media to support Rockit’s retail efforts. Chelan Fresh director of retail strategy Julie DeJarnatt said that the partnership will “not only allow us to expand on our messages that resonate with consumers looking for ways to incorporate healthy habits into their daily lives, but also help us break through the crowded produce space that is home to hundreds of apple varieties.”
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Zapwater Communications checks in at Sofitel Mexico City Reforma, the first Sofitel flagged property in Mexico. Zapwater’s scope of work for the property includes media relations, thought leadership, influencer marketing, strategic partnerships and event support in the US and Canadian markets. Located on Paseo de la Reforma, Sofitel Mexico City Reforma is the first luxury hotel to open in Mexico City in over a decade. It features five restaurant and bar options, meeting and event space, and wellness amenities including the Sofitel Spa with L’Occitane and a 38th floor pool.
Preston Spire picks up Meet Minneapolis, the city's DMO, in partnership with the Minneapolis Tourism Improvement District... Diffusion is tapped as PR agency of record for 70mai and STACK... Quigley-Simpson, an LA-based agency that also operates from New York, expands its relationship with energy technology company Generac, now serving as its digital agency of record.
Campstories picks up Visit Jackson Hole, the official destination marketing and management organization for the Jackson Hole valley in Wyoming... WOC | Signal signs on to work with Impact Washington, a statewide, nonprofit manufacturing extension partnership center... HLK, an integrated brand and marketing shop, lands Byrna Technologies, a personal defense technology company.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
