ClassWallet

Feintuch Communications wins ClassWallet, a financial tech company that provides public sector organizations with a spending management platform. Founded in 2014 by CEO Jamie Rosenberg and President Neil Steinhardt, ClassWallet’s initial mission was to create an efficient management system for the reconciliation and reimbursement of the funds K-12 schools provide to teachers for the purchase of classroom educational supplies. Feintuch’s ClassWallet team includes Henry Feintuch, president; Doug Wright, senior account director (whose wife is a public school teacher); and Rick Anderson, senior managing director. “We will work closely with ClassWallet to inform decision-makers in K-12 schools, other public sector organizations and the private sector that there is a new, innovative way to empower teachers, employees and parents to make purchasing decisions,” said Feintuch.

Apple

Foodmix Marketing Communications adds Chelan Fresh, which represents more than 300 family-owned farms, to its roster of produce clients. The agency will work with the Chelan, WA-based company to raise awareness around its Rockit Apple brand, a miniature-sized apple grown for on-the-go snacking. Foodmix will focus on creating an activation strategy that includes B2C social media, public relations and paid media to support Rockit’s retail efforts. Chelan Fresh director of retail strategy Julie DeJarnatt said that the partnership will “not only allow us to expand on our messages that resonate with consumers looking for ways to incorporate healthy habits into their daily lives, but also help us break through the crowded produce space that is home to hundreds of apple varieties.”

Sofitel

Zapwater Communications checks in at Sofitel Mexico City Reforma, the first Sofitel flagged property in Mexico. Zapwater’s scope of work for the property includes media relations, thought leadership, influencer marketing, strategic partnerships and event support in the US and Canadian markets. Located on Paseo de la Reforma, Sofitel Mexico City Reforma is the first luxury hotel to open in Mexico City in over a decade. It features five restaurant and bar options, meeting and event space, and wellness amenities including the Sofitel Spa with L’Occitane and a 38th floor pool.