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Feintuch Communications wins ClassWallet, a financial tech company that provides public sector organizations with a spending management platform. Founded in 2014 by CEO Jamie Rosenberg and President Neil Steinhardt, ClassWallet’s initial mission was to create an efficient management system for the reconciliation and reimbursement of the funds K-12 schools provide to teachers for the purchase of classroom educational supplies. Feintuch’s ClassWallet team includes Henry Feintuch, president; Doug Wright, senior account director (whose wife is a public school teacher); and Rick Anderson, senior managing director. “We will work closely with ClassWallet to inform decision-makers in K-12 schools, other public sector organizations and the private sector that there is a new, innovative way to empower teachers, employees and parents to make purchasing decisions,” said Feintuch.
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Foodmix Marketing Communications adds Chelan Fresh, which represents more than 300 family-owned farms, to its roster of produce clients. The agency will work with the Chelan, WA-based company to raise awareness around its Rockit Apple brand, a miniature-sized apple grown for on-the-go snacking. Foodmix will focus on creating an activation strategy that includes B2C social media, public relations and paid media to support Rockit’s retail efforts. Chelan Fresh director of retail strategy Julie DeJarnatt said that the partnership will “not only allow us to expand on our messages that resonate with consumers looking for ways to incorporate healthy habits into their daily lives, but also help us break through the crowded produce space that is home to hundreds of apple varieties.”
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Zapwater Communications checks in at Sofitel Mexico City Reforma, the first Sofitel flagged property in Mexico. Zapwater’s scope of work for the property includes media relations, thought leadership, influencer marketing, strategic partnerships and event support in the US and Canadian markets. Located on Paseo de la Reforma, Sofitel Mexico City Reforma is the first luxury hotel to open in Mexico City in over a decade. It features five restaurant and bar options, meeting and event space, and wellness amenities including the Sofitel Spa with L’Occitane and a 38th floor pool.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
